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Design Arts Program 

Endowment for 


Ronald Reagan 

Presidential Design Awards Ceremony 
January 30, 1985 


Design Arts Program • National Endowment for the 

C E 


This publication was produced under a cooperative agreement 
between Thomas & Means Associates, Inc., and the Design 
Arts Program of the National Endowment for the Arts. 

Frank Hodsoll, Chairman 

National Endowment for the Arts 

Adele Chatfield-Taylor, Director 
Design Arts Program 

Wayne A. Linker, Assistant Director 
Design Arts Program 

Editors: Marcia Sartwell 

Stephanie Koziski Olson 

Design: Thomas & Means Associates, Inc. 
Beth Singer, Art Director 
Michael Bruce, Visual Support 

The first Presidential Design Awards program was a project of 
the Design Arts Program of the National Endowment for the 
Arts developed and managed under a cooperative agreement 
with Community Design Exchange. 

Ronald Thomas, Project Director 
Community Design Exchange 

Linda Kahn, Project Manager 
Community Design Exchange 

Material in this book is in the public domain and may be 
reprinted, in whole or in part, provided that no changes are 
made in the text and that credit is given to the National 
Endowment for the Arts. 



Presidential Awards Ceremony 4 

President Ronald Reagan 

Foreword 6 

Frank Hodsoll 

Introduction 7 

Adele Chatfield-Taylor 


Report of the Jury 8 

/. M. Pei 

Jury Members 9 

Winning Programs and Projects 11 


Reports of the Juries 24 

Jury Members 25 

Winning Programs and Projects 

Architecture, Landscape Architecture, Interior Design, 

Urban Design and Planning 27 

Engineering Design 39 

Graphic Design and Product/Industrial Design 44 

List of Award-Winning Federal Agencies 63 

Presidential Awards 

Presidential Design Awards 


Indian Treaty Room 

Old Executive Office Building 

January 30, 1985 

This building and this room 
is a fitting location to recog- 
nize our award winners for 
their important achieve- 
ments in federal design. The 
grace and beauty of this ar- 
chitectural masterpiece re- 
mind us of the enduring 
contribution of excellence in 
design to the quality of civi- 
lized life. 

I believe it is fair to say 
that good design unites art 
with purpose, and is an es- 
sential part of all that goes to 
make our nation without 
peer. Now it may also be true 
that the federal government 
is not known as a world- 
class designer. But today's 
awards prove that inspired 

design, the genius that 
makes ordinary things work 
well and look beautiful, is 
possible from within the 
federal ranks. And that's ex- 
actly what today's winners 
have given us. 

Linn Cove Viaduct is not 
just a roadway on North Car- 
olina's Grandfather Moun- 
tain; the viaduct has been 
designed so that it belongs 
to, and is a part of, the 
mountain. And it is that way 
with all the award winners, 
from NASA's Visual Com- 
munication System to the 
Art-in-Architecture Program 
of the General Services Ad- 
ministration, from Boston's 
Charles River Project to The 
Gardens of San Mateo, Cal- 
ifornia: Inspired design 
added much to the grace and 
beauty of our way of life. 

And there is something 
else: The federal government 
is the nation's single largest 
builder and user of design 
services. What we build, 

print, or cause to be man- 
ufactured for federal use af- 
fects us all. Our investments 
must be cost-effective. Our 
award winners have also 
shown that good design 
need not be a luxury added 
on to a project at extra cost. 
In fact, good design can help 
us to save money, and you 
know how much that warms 
my heart. 

America continues to 
build because America is 
never finished. And I am de- 
lighted that all of the win- 
ners here are helping to 
build our tomorrow. God 
bless you for what you're do- 
ing. Thank you on behalf of 
all Americans. I commend 

Ronald Reagan 

Presidential Awards 

Far Left: President Reagan and 
Frank Hodsoll presenting award 
to Elizabeth Dole, Secretary of 
U.S. Department of Transporta- 
tion, for the Intercity Bridge, 
one of the Department's three 

Middle: President Reagan and 
The Honorable William H. Taft 
IV, Deputy Secretary of Defense, 
presenting award to Colonel 
Carl Sciple, Chief, U.S. Army 
Engineer Division, New 
England, for the Charles River 

Left: President Ronald Reagan 
delivering remarks at Presiden- 
tial Design Awards Ceremony. 
January 30, 1985 


The federal government is 
the nation's largest builder, 
printer, and user of design 
services. It spends billions of 
dollars annually for design 
products ranging from 
stamps and housing to flood- 
ways and parks. The quality 
of this investment greatly 
affects our lives and commu- 
nities. It also mirrors our 
standards and values. 

To honor the men and 
women who excel in such 
work, President Reagan 
established the Presidential 
Design Awards Program in 
1983. The project is admin- 
istered by the National 
Endowment for the Arts as 
part of its Federal Design 
Improvement Program. 

The program is the first 
government-wide effort to 
recognize and foster excel- 
lence in federal design work. 
When President Reagan es- 
tablished the awards, he 
observed that "what we 
build, print, or cause to be 
manufactured for federal use 
directly affects every citizen. 
We must ensure that these 
vast investments are cost- 
effective, well-planned, and 
reflect the standards of excel- 
lence which we all expect 
from our government." 

Design quality has been a 
concern of many presidents 
from George Washington's 
time to the present. From the 
design of the nation's capital 
to the establishment of a 
park system under Theodore 
Roosevelt to the role of art 
and design in the nation's 
recovery from the depression 
under Franklin Roosevelt, 
design quality has been im- 
portant at the highest levels. 
In recent years, the commit- 
ment has been renewed. 

The Presidential Awards 
for Design Excellence, which 
are expected to continue in 
each presidential term, are 
themselves the result of 
bipartisan efforts. To stimu- 
late quality design in post- 
war construction, John F. 
Kennedy called for the devel- 
opment of The Guiding Princi- 
ples for Federal Architecture. 
He supported, and Lyndon 
Johnson saw enacted, legis- 
lation to establish the 
National Endowment for the 
Arts, with a mandate to sup- 
port and nurture excellence 
in American art and design. 
Richard Nixon issued a Pro- 
clamation to Improve Design in 
the Federal Government, and 
asked the Arts Endowment 
to establish the Federal 
Design Improvement Pro- 
gram. The program con- 
tained a provision for a 
Presidential Design Awards 

Gerald Ford supported the 
work begun under Nixon 
and reiterated to federal 
agencies the need for quality 
in design. During Jimmy 
Carter's administration, a 
federal task force on design 
was convened under the 
chairmanship of the General 
Services Administration. 
This culminated in a Presi- 
dential Executive Order to 
establish a federal policy for 
design excellence, which 
specified Presidential Design 
Awards. It was President 
Reagan who, in 1983, estab- 
lished the Presidential 
Design Awards Program. 

The Presidential Design 
Awards have important sym- 
bolic value. They call atten- 
tion to design quality at the 
highest level of government. 
Through the President, they 
bring to all of us a sense of 
what it can be. 

Frank Hodsoll 


National Endowment 

for the Arts 

Above: Massimo Vignelli, 
Vignelli Associates, and Vincent 
Gleason, Chief, National Park 
Service Division of Publications, 
surrounded by staff and friends 
displaying their Presidential 
Award for the Unigrid Design 


The Presidential Design 
Awards were established to 
honor exemplary achieve- 
ment in federal design in the 
fields of architecture, land- 
scape architecture, urban de- 
sign and planning, interior 
design, engineering design, 
graphic design, and product 
industrial design. Programs 
and policies stimulating 
good design, as well as de- 
sign products and projects 
themselves, were eligible for 

All sectors of the federal 
government, as well as de- 
signers and other principles, 
were invited to apply for an 
award. The primary require- 
ments were that the work 
must have been accom- 
plished or sponsored by the 
federal government and 
must have been completed 
between January 1, 1974, 
and January 1, 1984. 

Five principles guided 
entrants and review juries. 
These required that award- 
winning projects contribute 

to the federal government's 
mission; establish model de- 
sign practices, standards, or 
guidelines; demonstrate 
careful design, planning, 
and cost-effectiveness with- 
out sacrificing performance 
or quality; exemplify aes- 
thetic merit; and demon- 
strate high technical and 
functional performance. 

Two kinds of awards were 
offered: Federal Design 
Achievement Awards and 
Presidential Awards for De- 
sign Excellence. Six hundred 
thirty entries, representing 
the work of more than 55 
federal agencies and depart- 
ments, were submitted. Of 
these, 91 were selected as 
Federal Design Achievement 
Award winners. They in- 
cluded the design of an 
American eagle for an 
agency's logo, a safer Army 

combat helmet, dams and 
floodways that incorporate 
recreational areas, and inno- 
vative housing for the elderly 
or low-income families. 
Those receiving awards also 
included the Internal Reve- 
nue Service for new income 
tax forms! 

The juries for these awards 
represented the best of the 
nation's designers. The Fed- 
eral Design Achievement 
Awards were determined by 
a tri-part jury that reviewed 
the entire 630 entries to se- 
lect the 91 winners. The jury 
chairs included Thomas 
Beeby (architecture, land- 
scape architecture, urban 
design and planning, and 
interior design); Edward 
Cohen (structural, civil, elec- 
trical, and mechanical engi- 
neering design), and Louis 
Dorfsman (graphic, product 
industrial design). The 
whole jury reviewed and ap- 
proved the selection of the 
three sub-juries. 

The projects and programs 
awarded Federal Design 
Achievement Awards be- 
came eligible for the Presi- 
dential Awards for Design 
Excellence. A second jury, 
this time chaired by architect 
l.M. Pei, chose the 13 entries 
whose designers and spon- 
sors would receive their 
awards directly from the 
President of the United 

President Reagan's presen- 
tation of the first design 
awards symbolized the im- 
portance of good design to 
the nation and was the 
culmination of a process that 
required the perseverence, 
skill, and vision of many 
people. Within the National 
Endowment for the Arts, it 
should be noted that the idea 
was nurtured and supported 
by all of its chairmen, from 
Nancy Hanks, who laid the 
groundwork, to Frank Hod- 
soil, who saw it become real- 
ity. My predecessors, 
especially Bill Lacy and 
Michael Pittas, provided 
leadership and management. 

And Robin Murphy, a mem- 
ber of the Design Arts Pro- 
gram staff, handled the 
coordination and daily 

When I came to the En- 
dowment, the juries were al- 
ready in session; my praise is 
to the work of others. Now 
we look forward to the next 
iteration. As President Rea- 
gan noted in his remarks, 
"America continues to build 
because America is never 

AM, (Ufaj-Ufa 

Adele Chatfield-Taylor 

Director, Design Arts Program 
National Endowment 
for the Arts 

Above Left: Exhibit of all 
award-winners on display at 
the press briefing and reception, 
hosted by the American In- 
stitute of Architects 

Above: l.M. Pei and Adele 

Presidential Design Awards Jury Report 

The Presidential Design 
Awards Progam was estab- 
lished in December 1983 
to recognize exemplary 
achievements in federal de- 
sign in the fields of architec- 
ture, landscape architecture, 
interior design, urban design 
and planning; engineering 
design; and graphic, exhibit 
and industrial design. This 
is the first government-wide 
design-awards program, and 
its presidential sponsorship 
places the issue of design ex- 
cellence at the highest level 
of government. 

Quality in design has been 
a national cause since the 
founding of our republic. In 
the planning and design of 
Washington, both George 
Washington and Thomas 
Jefferson recognized that the 
success of the nation was 
linked to the vision that peo- 
ple had of themselves and 
the buildings that housed 
their institutions. 

In the twentieth century, 
this condition continues 
with the Federal Design Im- 
provement Program admin- 
istered by the National 
Endowment for the Arts — 
an effort strongly supported 
by four presidents for over a 

decade. In 1982, federal 
projects in the fields of de- 
sign and construction 
amounted to approximately 
40 billion dollars. Most of 
these expenditures exert an 
important influence on de- 
sign practices in the private 
sector, either from the scope 
and volume of everyday 
products necessary to the op- 
eration of government or 
from specially designed 
products which have been 
adapted for civilian or com- 
mercial use. Therefore, a fed- 
eral mandate for design 
quality affects the entire en- 
vironment and contributes 
to improving the quality of 
life of the people of this 

It should be recognized 
that the benefits of design 
excellence also have eco- 
nomic implications. The vast 
majority of advanced indus- 
trial nations have national 
design programs and their 
business and government 
leaders have recognized that 
good design is good busi- 
ness. As part of our efforts to 
improve the nation's com- 
petitiveness in world trade, 

the federal government's 
leadership in improving 
American design standards 
is both timely and 

In this context, the jury 
applauds the federal govern- 
ment's initiative in establish- 
ing the Presidential Design 
Awards Program. From 
among 630 submissions, 91 
have been selected to receive 
Federal Design Achievement 
Awards, 13 of which have 
been chosen to receive the 
Presidential Award for De- 
sign Excellence. 

Projects receiving the Pres- 
idential Award range from a 
simple prosthetic device 
commissioned by the Vet- 
erans Administration to free 
amputees from the physical 
and visual implications of 
their disability to the Depart- 
ment of the Interior's pro- 
gram of tax incentives for 
historic preservation — a pro- 
gram engendering thou- 
sands of private-sector 
projects that have raised 
public appreciation of Amer- 
ica's architectural heritage. 

By far the largest number 
of entries were submitted 
under the category of 
graphic design, ranging 

from a single postage stamp 
to a total graphic communi- 
cations program. Especially 
noteworthy is the visual 
communications system de- 
veloped by the National 
Aeronautics and Space 

Thejury further wishes to 
call attention to the impor- 
tance of the Urban Environ- 
mental Design program of 
the Department of Housing 
and Urban Development, 
which has provided local 
governments and the profes- 
sional design community 
with opportunities to make 
our cities more liveable. 

On the other end of the 
spectrum of design, thejury 
found much to applaud in 
the Art-in-Architecture pro- 
gram of the General Services 
Administration, which aims 
to achieve an integration of 
buildings and works of art. 
Thejury recommends, how- 
ever, that greater involve- 
ment of artists in early stages 
of the design process would 
significantly alter the rela- 
tionships among buildings, 
site, landscaping, and works 
of art. 

In conclusion, thejury 
would like to commend the 
federal government for its 
support of quality design 
and suggests that it expand 
on its already proven record. 
In order to do this, programs 
that stimulate design 
through incentives, as well 
as those that create jobs and 
educational possibilities, 
should be expanded. This 
could include criteria for the 
selection of design profes- 
sionals from both the public 
and private sectors, peer 
evaluation of projects in 
progress, and recognition of 
work that exhibits high 
standards of excellence. Fi- 
nally, thejury believes that 
presidential endorsement of 
good design, as evidenced by 
completed projects, would 
help create a better climate 
within the federal govern- 
ment to strive for design ex- 
cellence resulting in higher 
quality of life for all. 

I. M. Pei 

Jury Chairman 


Presidential Awards Jury 

(From top left) 

Architect, Urban Designer 

Boston, Massachusetts 

Interior Designer 

Los Angeles, California 

Graphic Designer 

New York, New York 


Art & Architecture Historian 

Washington, D.C. 

Urban Designer 
Cambridge, Massachusetts 



Philadelphia, Pennsylvania 

Structural Engineer 
New York, New York 

Mechanical Engineer 
New York, New York 

Corporate Executive 

New York, New York 


San Francisco, California 

Three-dimensional Designer 
New York, New York 

I . M. PEI (Chair) 


New York, New York 

Landscape Artist 
Seattle, Washington 

Not Pictured: 

Industrial Designer 

New York, New York 
(Deceased, March 5. 1986) 

Presidential Design Award Winners 

Boston, Massachusetts 

An earth and concrete dam 
and pumping station, lo- 
cated between Charlestown 
and Boston's North End, 
is the centerpiece of the 
Charles River Project, a huge 
public-works program with 
an ambitious agenda — to re- 
solve tidal and river flood- 
ing, control pollution, 
protect and encourage wild- 
life, and extend Boston's 
green "necklace" of con- 
nected parks and walkways. 
The project, designed by the 
U.S. Army Corps of Engi- 
neers with participation by 
other state and federal agen- 
cies and citizens' commit- 
tees, admirably fulfills these 

Jury Citation 

"One of historic Boston's 
finest achievements has been 
the creation and protection 
of its elaborate system of in- 
ter-connected public parks 
and pathways. A feature of 
this system is the "necklace" 
designed by Frederick Law 
Olmsted during the last cen- 
tury, which weaves a path 
of green through the city's 
fabric to terminate in the 
Charles River Basin, site of 
this awarded design. 

"The Charles River Project 
contributes admirably to this 
tradition, while at once re- 
solving the critical technical 
aspects of its program — tidal 
and river flood and pollution 
control. As a watershed plan, 
it generates upstream recrea- 
tional and wildlife areas, 
and extends the qualities of 
the river basin a bit further 
north, towards the harbor. 

"As a physical structure, it 
reinforces the pedestrian in- 
clination of the city by offer- 

ing a foot path connecting 
two historical neighbor- 
hoods, Charlestown and the 
North End. As an engineer- 
ing statement, it opens itself 
to view for the joy and enter- 
tainment of those attracted, 
thus enhancing its location 
near the city's Museum of 
Science. In this sense, its aes- 
thetic is drawn from func- 
tions within. 

"The Charles River Project 
is a major public works pro- 
gram of the highest order, 
moving beyond a narrow 
technical mandate to com- 
plement the larger social, 
physical, and visual qualities 
of its city." 


New England Division 
U.S. Army Corps of 

CE Maguire, Inc., Engineers 
Waltham, Massachusetts 

Presidential Design Award Winners 

General Services 

Claes Oldenburg's sculpture, 
"Batcolumn," in Chicago, 
Illinois, is one of the works 
resulting from the General 
Services Administration's 
Art-in-Architecture Program, 
which provides works of art 
for federal facilities as an in- 
tegral part of the architec- 
tural design. In a ten-year 
period, more than 200 works 
have been commissioned 
and placed, primarily in fed- 
eral-building lobbies and 
plazas across the country. 
The program has been emu- 
lated by a number of federal 
agencies and has served as a 
model for state and local pro- 
grams that reserve a percent- 

age of new building costs for 
art. Since its inception in 
1972, the program has cost 
about $6 million; the art has 
appreciated in value by 500 

Jury Citation 

"Through its recognition of 
the necessity and value of 
works of art in the public en- 
vironment and its commit- 
ment to their placement in 
public federal facilities, the 
Art-in-Architecture Program 
of the General Services Ad- 
ministration has demon- 
strated leadership as a client 
and produced salutory re- 
sults at over 20 sites in the 
U.S. and its possessions at a 
cost of only one-half of one 
percent of the general 

"Installations that may 
have been judged by the 
press, critics, and others to 
be difficult to comprehend 
(or less than completely suc- 
cessful) are to be expected in 
such a courageous program 
and should be interpreted as 
an index of its continuing 

"The program is also to be 
commended for its intel- 
ligent willingness to sustain 
potential risks in the selec- 
tion of artists through the 
solicitation of nominations 
from peer groups appointed 
by the National Endowment 
for the Arts." 


Art-in-Architecture Program 
U.S. General Services 
Washington, D.C. 

Left: "Batcolumn" 

Claes Oldenburg, Chicago, IL 

Above Left: "Flamingo" 
Alexander Calder, Chicago, IL 

Above: "Untitled" 

Alex Katz, New York, New York 

Presidential Design Award Winners 


San Mateo, California 

Courtyards and pedestrian 
walks are strong features of 
the Gardens, a residential 
complex of 186 one-, two-, 
and three-bedroom apart- 
ments designed to serve the 
special needs of young pro- 
fessionals. The architects 
successfully addressed sev- 
eral design challenges, which 
included an awkward site, a 
need for twenty-six units per 
acre, and a need to preserve 
the existing trees. The re- 
sponse was the concept of an 
apartment village, with en- 
closed private patios for 
increased privacy. The Gar- 
dens was completed in 1974 
at a cost of slightly over $3 
million. It has become a 
model of low-rise, high-den- 
sity housing that is sensitive 
to the terrain. 

Jury Citation 

"In a world of increasing 
population and of diminish- 
ing land available for tradi- 
tional single-family homes, 
alternative solutions are 
needed to provide housing 
for our country. Dependency 
on the automobile further re- 
stricts ground available for 
construction, and our gen- 
eral affluence exacerbates the 
problem by demanding 
larger living areas and addi- 
tional vehicles. 

"The Gardens project in 
San Mateo, California, is a 
refreshing solution to a diffi- 
cult site problem. Given the 
insular quality of the site 
and a lack of stimulating 
surrounding environs, the 
designers elected to turn in- 
ward and create a high-den- 
sity development based on 
pedestrian circulation spaces 
and private gardens. The 
cars are sequestered, and 
buildings accommodate the 
large trees that are already 
on the site. The individual 
units are small but contain 
two stories; rooms are de- 
signed with views of the ex- 
terior gardens, which create 

an illusion of more spa- 
ciousness. Besides creating a 
wonderful overall ambiance, 
the gardens themselves are 
important because they give 
people opportunities to 
create their own personal 
statements, their own special 
places. Gardens historically 
have been metaphors of par- 
adise; today they serve to ex- 
press people's dreams in 
something like the way 
homesteading did in the pre- 
vious century." 


San Francisco Regional 


U.S. Department of Housing 

and Urban Development 

Backen Arrigoni & Ross, 

Inc., Architects 

San Francisco, California 

P.O.D., Inc., Landscape 


Orange, California 

J.S. Papp Associates, Inc., 
Structural Engineers 
Redwood, California 

Above Right: Site Plan 
for The Gardens 

Presidential Design Award Winners 

Above: Galtier Plaza 

Above Right: Renovated 
Lowertown Warehouse Facade 

St. Paul, Minnesota 

Lowertown, a section of 
downtown St. Paul, Min- 
nesota, is emerging as a re- 
vitalized, lively community 
as a result of a creative ur- 
ban-design program. In 1978 
the Lowertown Redevelop- 
ment Corporation (LRC) was 
established to rehabilitate 
the deteriorating neigh- 
borhood. By reliance on pub- 
lic/private partnerships, 
leveraging of public invest- 
ments, stress on rehabilita- 
tion rather than renewal, 
and minimal displacement 
of people and businesses, 
LRC has helped create a 
livable community in 

Jury Citation 

"This ongoing project shows 
how urban design should be 
done and what it can do for 
American cities. Lowertown 
in 1978 was a semi-aban- 
doned and deteriorating 
wholesaling area next to 
downtown St. Paul, Min- 
nesota. Now, nearly six years 

i ii fl JJ 

mm * m ~ 

later, it is becoming a lively 
new community supporting 
a rich mixture of activities 
which reinforce one another 
and complement the down- 
town. In the process, the old 
urban fabric is being con- 
served and repaired. 

"This effort has been 
guided by a creative and 
powerful city-building vi- 
sion. Unlike old-style urban 
renewal, which depended 
on massive federal funding 
and large-scale intervention 
following a fixed plan, LRC 
uses a subtle approach based 
on a series of public and 
private partnerships which 
allow for continuous adjust- 
ment of the vision. We rec- 
ommend that other cities 
follow St. Paul's lead. 

"The jury commends the 
non-profit Lowertown Re- 
development Corporation 
(LRC), created by the City of 
St. Paul with funding from 
the McKnight Foundation, 
for its urban design lead- 
ership. The design, financ- 
ing, and marketing strategy 
developed by LRC used small 
amounts of public funding 
from such federal agencies 
as the Department of Hous- 
ing and Urban Development, 

the National Endowment for 
the Arts, and the Department 
of the Interior to leverage 
$200 million in private in- 
vestment and create 3,800 
jobs. Skillful planning of de- 
sign guidelines, followed by 
dedicated design review, 
have resulted in preserva- 
tion, adaptive re-use, and 
new construction of 


U.S. Department of Housing 
and Urban Development 
Washington, D.C. 

Lowertown Redevelopment 

City of St. Paul, Minnesota 

Port Authority of St. Paul, 

The McKnight Foundation 
Minneapolis, Minnesota 

Bentz, Thompson, Rietow, 
Inc., Architects 
Minneapolis, Minnesota 

Rafferty, Rafferty, 
Mikutowski, Roney & 
Associates, Architects 
St. Paul, Minnesota 

Miller, Hanson, Wesierbeck, 
Bell Architects, Inc. 
Minneapolis, Minnesota 


Presidential Design Award Winners 

Charleston, South Carolina 

The "side-house," a tradi- 
tional design in Charleston, 
blends so well into its neigh- 
borhood that it does not re- 
semble public housing, yet it 
is one of 1 13 public housing 
units recently constructed in 
five diverse neighborhoods 
in Charleston. When a 1978 
study pinpointed vacant lots 
as a prime source of trouble, 
it was suggested that these 
lots be used for public hous- 
ing. Thus began Charleston's 
Scattered Infill Public Hous- 
ing, with houses designed to 
fill vacant lots and to blend 
into their streetscapes. Pri- 
vate reinvestment through 
new construction and 
rehabilitation has been 
stimulated in these 

Jury Citation 

"The Scattered Infill Public 
Housing Project is a highly 
commendable example of a 
sensitive approach to public 
housing. An effective plan- 
ning process created a 
partnership of the local com- 
munity, involved the City of 
Charleston, the U.S. Depart- 
ment of Housing and Urban 
Development, and the 
Charleston Department of 
Housing and Urban Develop- 
ment. These groups chose a 
development strategy that 
both increased the supply of 
housing and provided a 
stimulus to neighborhood re- 
vitalization. Existing open 
sites were carefully selected 
for their potential for neigh- 
borhood renewal and for 
their ability to provide the 
necessary social continuity. 

"The choice of a 
vernacular house type, the 
Charleston 'side-house,' 
proved to be appropriate 
contexturally and climat- 
ically. The use of local con- 
struction methods, materials, 
detailing, and colors helped 

aesthetically to integrate the 
structures into their sur- 
roundings. The new dwell- 
ings are so skillfully and 
sensitively designed and 
sited that they do not resem- 
ble public housing. User sat- 
isfaction is high; tenants 
have been integrated into an 
existing community, thus 
avoiding the stigma often as- 
sociated with large-scale 
public-housing projects." 


Atlanta Regional Office 
U.S. Department of Housing 
and Urban Development 

City of Charleston 

Bradfield Associates, 
Atlanta, Georgia 

Middleton, McMillan, 
Architects, Inc. 
Charleston, South Carolina 

Presidential Design Award Winners 


A full-sized framework of 
Benjamin Franklin's house 
and workshop on the site 
where he once lived and 
worked dominate Franklin 
Court, a monument to the 
man and his ideas. The plan 
for the house is detailed in 
white marble set into a black 
slate floor inscribed with 
Franklin's own descriptions 
of his house. The museum 
and interpretative center 
have been placed under- 
ground, leaving the surface a 
landscaped courtyard that 
evokes, rather than recon- 
structs, history. Since open- 
ing in 1976 at a cost of $4.75 
million, Franklin Court has 
drawn as many as 500,000 
visitors a year. 

Jury Citation 

"Franklin Court in Phila- 
delphia is an inventive 
sculptural statement that 
evokes a historic setting. The 
architects reconstructed five 
houses on Market Street to 
form one edge of the site. On 
the original location of Ben- 
jamin Franklin's house and 
printing shop, they erected a 
full-sized sheltered frame- 
work that creatively engages 
the observer's imagination. 
Presenting the house and 
workshop as "ghosts" has 
also allowed archaeological 
remains of the building to be 
preserved for viewing in situ. 
"By placing exhibit spaces 
below ground, the architects 
have made the maximum 
amount of the limited space 
available for public use. The 
Market Street houses and the 
large contemporary exhibit 
spaces underground display 
artifacts relating to Franklin 

and to his period in Phila- 
delphia. Franklin Court 
achieves a blend of restora- 
tion, imaginative recreation, 
and contemporary design 
while honoring the require- 
ments of each." 


National Park Service 
U.S. Department of the 
Washington, D.C. 

Venturi Rauch and Scott 
Brown, Architects 
Philadelphia, Pennsylvania 


Presidential Design Award Winners 

Blue Ridge Parkway, 
North Carolina 

The Linn Cove Viaduct, lo- 
cated on the side of North 
Carolina's Grandfather 
Mountain, is the final link in 
the 469-mile Blue Ridge 
Parkway. To protect the en- 
vironment, a relatively new 
construction method, which 
required no construction 
equipment on the ground, 
was used to build this 1,243- 
foot stretch of road. The con- 
crete structure was cast at a 
nearby plant, trucked to the 
site, then lowered into place 
by a crane anchored near the 
edge of the advancing via- 
duct. Completed in 1983 at a 
cost of $10 million, the via- 
duct is an elegant solution to 
a challenging design 

Jury Citation 

"The designers of the Linn 
Cove Viaduct (Blue Ridge 
Parkway, North Carolina) 
were confronted with the 
difficult problem of creating 
a road over a rugged terrain 
of exceptional beauty with- 
out interfering with the en- 
vironment. Their solution is 
technically innovative and 
respectful of the environ- 
mental situation. 

"For their sensitivity and 
high technical expertise, the 
designers and the authorities 
who supported them well de- 
serve this recognition. 

"The roadway results in an 
elegant curving ribbon that 
caresses the terrain without 
using it as a support. It gives 
the motorist the sensation of 
driving tantalizingly on air 
while the earth goes by. 

"From an engineering 
point of view, construction 
of the roadway by precast, 
segmental concrete elements 
set from above on segmental 
piers is elegant, economical, 

and new. These techniques 
can be used in the service of 
the environment; they pro- 
vide accessibility by animal 
life both below and around 
the structure and do not 
damage the forest land, trees, 
or streams." 


Denver Service Center 
National Park Service 
U.S. Department of the 

Federal Highway 
U.S. Department of 
Washington, D.C. 

Figg & Muller, Engineers, 


Tallahassee, Florida 

Jasper Construction 
Litchfield, Minnesota 

Presidential Design Award Winners 


Hh A 

^ i 





Viewed across an expanse of 
the Columbia River in the 
state of Washington, the In- 
tercity Bridge connects the 
cities of Pasco and Ken- 
newick. The bridge is an ele- 
gant solution to the cities' 
need for a new bridge. When 
the old half-mile truss bridge 
became structurally and 
functionally obsolete, de- 
signers adapted the design 
and building techniques of 
European steel cable-stayed 
bridges to the bridge they 
planned for the Columbia 
River. This type of bridge 
was the first of its kind to be 
built in the United States and 
one of the first in the world. 
Completed in 1978 after 36 
months of construction, the 
bridge cost $30 million. 

Jury Citation 

"The designers of the Inter- 
city Bridge in the cities of 
Pasco and Kennewick, 
Washington, and the many 
authorities supporting their 
efforts are given a Presiden- 
tial Design Award for their 
innovative, aesthetic, eco- 
nomical, durable, and well- 
received solution for the 
half-mile loop crossing of 
the Columbia River. 

"The engineers adapted a 
technique never used in the 
United States before to local 
site and weather conditions; 
they also used an appropri- 
ate material — pre-stressed 
concrete — ideally suited to 
those conditions. The engi- 
neers were required to estab- 
lish new design guidelines 
modeled on foreign codes 
but acceptable to the au- 
thorities responsible for 
the project. In all these 
endeavors they succeeded 

"The Intercity Bridge is 
not just a great technical ac- 
complishment; it is a work 
of art. The use of steel and 
pre-stressed concrete in 

striking white color, the 
simplicity of the connections 
of its components, the ele- 
gance of the bridge lines, 
and the clarity of its struc- 
tural behavior enhance the 
beauty of this utilitarian 
structure in ways that can be 
perceived by both experts 
and laymen. The example of 
the Intercity Bridge should 
be followed by both techni- 
cians and federal authorities 
in the solution of difficult 


Federal Highway 
U.S. Department of 
Washington, D.C. 

Arvid Grant and Associates, 
Inc., Consulting Engineers 
Olympia, Washington 


Presidential Design Award Winners 

2»* i 

National Park Service 

An array of publications 
produced by the National 
Park Service bears the dis- 
tinctive stamp of the Park 
Service's unified design sys- 
tem. Designed in 1977 under 
the direction of Massimo 
Vignelli, the system consists 
of a set of design principles 
that integrate information, 
maps, and visual materials 
in a highly structured frame- 
work that establishes a 
national identity for the 
agency. The system reduces 
the options a designer must 
deal with, allows the flex- 
ibility needed to accommo- 
date a quick response to 
publication needs, and has 
decreased production time 
and costs. 

Jury Citation 

"The Unigrid Design Pro- 
gram brings uniformity and 
quality to the communica- 
tions of the National Park 
Service. This agency, one of 
the most advanced in its use 
of design, has a communica- 
tion program which is admi- 
rable in many respects. The 
Unigrid Design Program, 
however, is the cornerstone 
of the overall program. 

"The program fulfills the 
primary objective of a design 
system: reducing routine de- 
cisions so that effort can be 
concentrated on quality. 
The implementation of the 
program demonstrates sen- 
sitivity to the wide variety of 
subject matter and attention 
to the finest detail. It is an 
example to others and has al- 
ready achieved international 


National Park Service 
U.S. Department of the 
Washington, D.C. 

Vignelli Associates, 


New York, New York 

Presidential Design Award Winners 

Veterans Administration 

A runner demonstrates the 
Seattle Foot, a prosthetic de- 
vice for lower-leg amputees 
specifically designed for run- 
ning. With the increasing 
numbers of amputees who 
want to lead more energetic 
lives, the Veterans Adminis- 
tration set out to develop a 
device that would make this 
possible. Research led to the 
Seattle Foot, which takes a 
radically different approach 
to assisting foot propulsion. 
The device is also anatom- 
ically and cosmetically 
correct. The project was com- 
pleted at a cost of $38,000. 

Jury Citation 

"The result of a rare collab- 
oration between doctors, en- 
gineers, and designers, the 
Seattle Foot is a prosthetic 
device of great mechanical 
simplicity, high efficiency, 
and modest cost that opens 
up such dynamic exercises as 
running and ball-playing to 
lower-leg amputees. The de- 
vice has already proven its 
ability not only to improve 
the lifestyle of the amputees 
but also through good design 
to free them of the common 
visual implications of their 

"This award is given to the 
designers of the device and 
to the Veterans Administra- 
tion, which supported their 
effort, in recognition of their 
ingenuity, sense of service, 
and successful consideration 
of all the facets — human, 

technical, and economic — of 
the difficult problem they 
solved. The dedication of the 
Seattle Foot research group is 
particularly worthy of praise 
and should be an example to 
other groups at a time when 
most engineers are dedicated 
to the improvement of the 
implements of war." 


Rehabilitation Research and 
Development Service 
Veterans Administration 
Washington, D.C. 

Prosthetic Research Study 
Seattle, Washington 

Model and Instrument 
Works, Inc. 
Seattle, Washington 

Presidential Design Award Winners 

National Park Service 

The Sears World Trade Build- 
ing in Washington, D.C., is 
one of more than 9,000 his- 
toric buildings that have 
been rehabilitated as a result 
of the Economic Recovery 
Tax Act of 1981, which cre- 
ated tax incentives for re- 
habilitating certified historic 
structures. Popular since its 
inception, the program, 
which is administered by the 
National Park Service, by 
mid-1984 had stimulated an 
investment of more than 
$5.5 billion in building re- 
habilitation and adaptive 
use. Of the 9,000 projects, 40 
percent were rehabilitated 
for housing; 22 percent were 
rehabilitated for mixed use; 
16 percent for office space; 
eight percent for commercial 
use; and 14 percent for hotel 
and miscellaneous use. 

Jury Citation 

"In passing the federal tax 
legislation of 1976, the Con- 
gress made its purpose clear: 
'The historic and cultural 
foundations of the nation 
should be preserved as a liv- 
ing part of our community 
life and development in 
order to give a sense of order 
to the American people.' As a 
direct result of this tax in- 
centive program, and 
through the development, 
application, and review 
process of the Secretary of 
the Interior's 'Standards for 
Rehabilitation' and the ac- 
companying guidelines, 
more than 9,000 historic 
buildings nationwide have 
been rehabilitated and re- 
used in a variety of inno- 
vative ways and with a high 
standard of design. 

"The jury commends this 
effort as a broad cultural ac- 
complishment. The Historic 
Preservation Tax Incentives 
Program encourages the 
practical and appropriate re- 
use of historic buildings. It 
has fostered a revival of 

skilled craftsmanship; intro- 
duced unusual job oppor- 
tunities in a changing 
economy; and brought about 
a philosophical change by 
demonstrating that the old 
buildings of America can be 
as serviceable, economical, 
and important as the new." 


National Park Service 
U.S. Department of 
the Interior 
Washington, D.C. 

Above: Bentley Hotel 
Alexandria, Louisiana 

Old Richmond City Hall 
Richmond, Virginia 

Right: Sears World Trade 
Washington, D.C. 

Presidential Design Award Winners 

National Aeronautics and 
Space Administration 

"Going to Work in Space," a 
series of posters commem- 
orating the maiden flight of 
the space shuttle Columbia, 
is one of four of the National 
Aeronautics and Space Ad- 
ministration's Achievement- 
Award-winning entries to be 
combined by the jury and 
honored with a single Presi- 
dential Award. The others 

■ The design standards man- 
ual, which includes guide- 
lines for selection of 
typography, formats, sizes, 
and colors for printed mate- 
rials and other visual media; 

■ The agency's logotype, 
which was designed not 
only to work well with pho- 
tography and other visuals 
but also to convey a sense of 
technological energy; and 


■ The five-poster set, "Voy- 
ager at Saturn," a dramatic 
series of posters showing 
Saturn, its ring and satel- 
lites, and the moon Titan. 

Jury Citation 

"The strong visual identity 
achieved by the National 
Aeronautics and Space Ad- 
ministration shows the effec- 
tiveness of an appropriate 
design standards manual 
and its implementation. The 
logotype communicates a 
high technology; it reads 
well on different surfaces 
and treatments and is easily 
recognizable in motion. 
Through its consistent and 
appropriate application, it 
has been instrumental in es- 
tablishing a clear identity for 
the agency. 

"The evolution of the Vis- 
ual Communications System 
through the various pro- 
grams of publications and 
posters generally maintains 
a high standard of imag- 
inative design; at the same 
time, the level of communi- 
cation is accessible and 


National Aeronautics and 
Space Administration 
Washington, D.C. 

Jet Propulsion Laboratory 
California Institute of 

National Aeronautics and 
Space Administration 
Pasadena, California 

Danne & Blackburn, Inc., 


New York, New York 

White and Associates, 


Los Angeles, California 


Presidential Design Award Winners 

U.S. Department of 

Easily understood symbols 
ease the way for travelers in 
airports, train stations, and 
bus terminals throughout the 
United States. Between 1974 
and 1979 the U.S. Depart- 
ment of Transportation 
worked with the American 
Institute of Graphic Arts to 
develop a coherent system of 
transportation-related sym- 
bol signs for use throughout 
the United States. The effort 
included surveying and in- 
ventorying existing symbols 
developed around the world. 
A blue-ribbon committee of 
designers reviewed the 
global state of the art and 
then recommended the de- 
velopment of 34 symbols 
(and later added 18 more). 

These were published, inten- 
sively promoted, and widely 
distributed; they are now 
predominant throughout the 
nation's transportation-re- 
lated facilities. The cost of 
the program, including pub- 
lication, was $65,000. 

Jury Citation 

"The U.S. Department of 
Transportation (DOT) has de- 
veloped a coherent system of 
transportation-related sym- 
bol signs for use throughout 
the United States. Taking full 
advantage of work done in- 
ternationally, the American 
Institute of Graphic Arts, in 
cooperation with the DOT, 
compiled an inventory of 
sign systems. A committee of 
eminent designers reviewed 
the major systems and rec- 
ommended the development 
of 52 symbols. Taking the 
best elements from other sys- 
tems but refining each sym- 
bol, the designers created a 
balanced new system. Now 
in use in thousands of trans- 
port-related facilities 

throughout the country, 
these symbol signs make a 
valuable contribution to 

"This project was under- 
taken as a means of achiev- 
ing standardization in this 
field. The jury encourages 
DOT to continue evaluating 
the effectiveness of the sys- 
tem and to promote the use 
of these symbols as univer- 
sally as possible." 


U.S. Department of 
Washington, D.C. 

American Institute of 

Graphic Arts 

New York, New York 

A.I.G.A. Signs and Symbols 

Cook & Shanosky Associates, 


Princeton, New Jersey 


Toilets. Women 

Toilets, Men 




Coat Check 


Baggage Lockers 



Ground Transportation 

Federal Design Achievement Awards Jury 


It is clear from the submis- 
sions to the first Presidential 
Design Awards that the fed- 
eral government affects the 
entire environment of this 
country at every scale of per- 
ception. Therefore it is of the 
utmost importance that 
design quality be a concern 
of the government, for it 
touches all aspects of our 
existence. . . . 

The jury feels that the fed- 
eral government should be 
applauded for its support of 
the design community. . . . 
Through innovative and 
carefully conceived pro- 
grams, the government has 
encouraged an extensive 

amount of superior design. 
This work is often on a scale 
where only federal support 
could have had any effect. . . . 

The federal government 
has also initiated processes 
that have resulted in projects 
that have been beneficial to 
the public. Preservation of 
entire districts of our cities 
has been made possible. . . . 

Projects, often the result of 
either innovative programs 
or processes, have been cre- 
ated with extremely high 
quality of design, illustrating 
the ability of the federal gov- 
ernment to support design 
excellence at a variety of 
scales and locations. 

Thomas Beeby 



We were gratified by the ob- 
vious enthusiasm of many 
submissions. . . . Most 
projects show federal recog- 
nition of environmental, so- 
cial, and cultural factors and 
a sincere response to public 
input. . . . The concept of the 
art of engineering in the fed- 
eral sphere has broadened to 
include extensive interdisci- 
plinary cooperation and has 
moved beyond narrow tech- 
nological boundaries. Many 
projects indicate that the 
latest technology is being uti- 
lized and that innovation is 
recognized and encouraged 
to further excellence of de- 
sign in conjunction with 
cost reduction and schedule 

Edward Cohen 



Those of us who have a long- 
established relationship 
with the Federal Design Pro- 
gram can view with satisfac- 
tion the strides that have 
been made in the last ten to 
fifteen years. . . . 

Overall, the work selected 
may be described as repre- 
senting very competent pro- 
fessionalism. We found that 
a number of agencies had 
commissioned studies of 
their total graphic communi- 
cations programs, and it is 
clear that these efforts have 
resulted in a general im- 
provement and raising of 
graphic standards. It is also 
clear that no contradiction 
exists between hign graphic 
standards and clarity of com- 
munications. Good design, 
in short, enhances commu- 

Lou Dorfsman 


From top left: U,r m Goldsmith . Stephen Carr . Ezra Ehrenknntz ■ Peter Bradford . Larry Biekle . Fred Dubin . Lydia dePolo . Man Means . Leslie Robertson . Charles Maura . 


Awards in the Field of Architecture, Landscape Architecture, 
Interior Design, Urban Design and Planning 









(Chair) Architect 
Chicago, Illinois 

Urban Designer 
Cambridge, Massachusetts 

Washington, D.C. 

Interior Designer 

New York, New York 

Mechanical Engineer 

New York, New York 



New York, New York 

Landscape Architect 
New York, New York 

Architect, Engineer 
Chicago, Illinois 

Landscape Architect 
Seattle, Washington 



San Francisco, California 

Architect, Urban Planner 
Boston, Massachusetts 

Urban Planner 
St. Paul, Minnesota 

Forest Service 

Landscape architects in the 
U.S. Forest Service used com- 
puter simulations to view de- 
sign alternatives for ski-run 
and lift locations in White 
Mountain National Forest 
before development. The 
computer simulations are 
one way to visualize the 
effects of proposed changes 
on the landscape. They are 
an important part of the 
agency's Visual Management 
System, which aims to retain 
the natural landscape, where 
possible, and reduce the vis- 
ual impact of human activi- 
ties on the 191 million acres 
of national forest that fall 
under the protection of the 
Forest Service. Through a set 
of handbooks, the Forest 
Service has trained its own 
landscape architects and pri- 
vate-sector professionals in 
the Visual Management 

Jury Citation 

"The U.S.D.A. Forest Service 
has developed an exemplary 
set of handbooks which pro- 
vide guidelines for visual re- 
source management for 
design professionals. These 
handbooks have been pro- 
duced in response to the in- 
creasing necessity to manage 
the visual landscape in the 
face of pressures to mine or 
harvest national forest lands. 

"These documents ad- 
vance the concept that the 
visual landscape can be 
managed on an equal basis 
with other resources while 
public land is put into pro- 
ductive use. 

"The jury commended this 
responsible effort to achieve 
visual harmony in the land- 
scape while maintaining 
utility in providing resources 
for the nation." 


Management Staff 
Forest Service 
U.S. Department of 
Washington, D.C. 

Federal Design Achievement Award Winners 


U.S. Air Force Academy 
Colorado Springs, Colorado 

Framed by scenic Colorado 
mountains, the Air Force 
Academy's new Cadet Li- 
brary addition is functional 
and architecturally elegant. 
The library reinforces the 
distinctive architectural ele- 
ments of the original build- 
ing, blends with the site, 
serves as a unifying force 
and major access point to the 
entire complex, and up- 
grades the library to include 
current technology in aca- 
demic library operations. 
Completed in 1982, the li- 
brary addition cost $4.8 

Jury Citation 

"The architects' concepts 
adroitly addressed the 
powerful and clear context 
of the Academy's megastruc- 
ture and site by combining 
their addition and renova- 
tion in a way that respects 
and reinforces the complex's 
significant structure and the 
principal east-west axis of 
the site. 

"The work successfully 
represents effective adaptive 
use in a modern classic by 
providing distinctive and 
handsome additive ele- 
ments' rather than simply 
matching the existing forms. 
Access to, and use of, the 
building reflects a marked 
improvement in the func- 
tional aspects of the design. 

"The execution of the proj- 
ect in terms of its structural 
and architectural detailing as 
well as addressing energy 
concerns (given the palette) 
resulted in a refined and ele- 
gant solution. 

"The work, done with 
great sensitivity, adds signif- 
icantly to this 'historic' 
building complex." 


United States Air Force 


Deputy Chief of Staff for 

Civil Engineering 

USAF Regional Civil 
Engineering, Central Region 
Dallas, Texas 

United States Army Corps of 


Omaha District 

Henningson, Durham & 
Richardson, Inc. 
Denver, Colorado 

Kootenai River, Montana 

Spectacular wilderness 
country forms the backdrop 
for Libby Dam. A concern 
for the environment led the 
U.S. Army Corps of Engi- 
neers to extraordinary efforts 
to integrate the project into 
the landscape and minimize 
its intrusive effect. Libby 
Dam consists of the dam it- 
self, a powerhouse, visitors' 
facilities, and a reservoir, 
Lake Koocanusa, which ex- 
tends 90 miles to the north. 
The dam cost $486 million 
and began operating in 

Jury Citation 

"This project, whose prin- 
cipal purposes are power 
generation and flood con- 
trol, has made exceptional 
provisions for visitors to 
enjoy the dam from many 
points of view and has 
shown great concern for the 
environmental and aesthetic 
problems of a large engi- 
neering structure in a setting 
of exceptional beauty. 

"The dam, powerhouse, 
visitors' facilities, and site 
are a coordinated, integrated 
design that is solved with 
great skill and with 
appropriateness of form and 
material and exceptional 
quality of design." 


Seattle District 
U.S. Army Corps of 

Thiry Architects, Inc. 
Seattle, Washington 





>J !®l&§ 

■^V .-*»^i 



Awards in the Field of Architecture, Landscape Architecture, 
Interior Design, Urban Design and Planning 

Richmond, Virginia 

A Japanese-style garden 
serves as an educational, cul- 
tural, and recreational center 
for the Richmond, Virginia, 
region. The garden was con- 
structed by inexperienced 
young adults as part of a jobs 
training program. In the 
process, the youthful work- 
ers learned more than useful 
skills in construction, equip- 
ment operation, and hor- 
ticulture; they also began to 
develop a new appreciation 
of art and nature. 

Jury Citation 

"This beautiful garden, done 
in the traditional Japanese 
style, is distinguished for the 
process of its creation as 
well as for the quality of the 
result. A federal employment 
and jobs development pro- 
gram happened to mesh its 

objectives with the educa- 
tional purposes of a fine lo- 
cal institution, Maymont 
Park. On a very low budget 
and with many donated ma- 
terials, this delicate and sen- 
sitive garden was created by 
initially unskilled job pro- 
gram trainees, working un- 
der the supervision of a 
landscape architect. Thus, 
the construction process con- 
tributed directly to May- 
mont's overall purpose of 
increasing environmental 


Economic Development 
U.S. Department of 
Washington, D.C. 

Earth Design Associates 
Casanova, Virginia 

Sacramento, California 

A row of neat wooden 
homes forms part of a pub- 
lic-housing development in a 
section of Sacramento's "Old 
City" known as Alkali Flat. 
Part of the challenge was to 
design low-income public 
housing that would blend in 
the turn-of-the-century 
streetscapes and Victorian 
structures. The Alkali Flat 
project involved building 16 
units of public housing on 
six scattered sites. It was 
completed in April 1983 at a 
cost of $361,000, or an aver- 
age cost of $22,500 per unit. 
The project was part of a 
larger neighborhood revi- 
talization effort. 

Jury Citation 

"This is a small in-fill public 
housing project that com- 
pletes a neighborhood. The 
character and context of the 
Victorian precinct has thus 
been preserved and updated, 
enlivening the whole com- 
munity. The ability to do this 
with a tight budget while 
meeting the aesthetic and 
functional requirements is a 
significant achievement. The 
recognition that the design 
of the units could contribute 
to the upgrading and preser- 
vation of a larger area of 
housing is of particular 


Field Office, Sacramento, 


U.S. Department of Housing 

and Urban Development 

Sacramento Housing and 
Redevelopment Agency 
Sacramento, California 

1 *"*'"' uesi 9 n Achievement Award Winners 


Boston, Massachusetts 

Natural light streams into an 
artist's studio, one of 35 live/ 
work spaces in a renovated 
building that was once a va- 
cant mill. In 1980 a group of 
artists, tired of repeated dis- 
placements, organized the 
nonprofit Fort Point Arts 
Community of South Boston, 
acquired the 72,000-square- 
footmill, and, with the help 
of an architect, renovated it. 
The project has become a 
model for similar efforts in 
artists' communities across 
the country. 

Jury Citation 

"The Fort Point Arts Com- 
munity of South Boston is 
cited for its planning strat- 
egies to secure permanent 
and affordable living and 
working space for artists. 
This approach might serve as 
a prototype to address the 
widespread problem of dis- 
placement when, as fre- 
quently happens, artists' 
communities become desir- 
able and the artists, in an 
ironic twist, can no longer 
compete in the marketplace 
for living and working 


Design Arts Program 
National Endowment 
for the Arts 
Washington, D.C. 

The Fort Point Arts 
Community of 
South Boston, Inc. 
Boston, Massachusetts 

Newburyport, Mass. 

Inviting housing for elderly 
and handicapped persons 
has been carved out of an 
idle and abandoned steam 
mill, once a target for van- 
dals. Wherever possible, 
structural elements have 
been retained, reminders of 
(he building's historic past 
and the industrial heritage 
of Newburyport. In the 
building conversion, the Na- 
tional Park Service worked 
with a number of state and 
local organizations con- 
cerned with urban planning 
and historic preservation. 
Completed in 1983 at a cost 
of $4.5 million, the James 
Steam Mill Housing has 
sparked the revitalization of 
the surrounding neigh- 

Jury Citation 

"The jury commends the de- 
signers of this project for 
their ability to achieve a bal- 
ance between the needs of its 
elderly and handicapped res- 
idents and their historic her- 
itage. The design team has 
given the residents living 
spaces of warmth and char- 
acter by the sensitive inclu- 
sion of many of the 
building's structural ele- 
ments and industrial fea- 
tures in the interior layouts 
and finishes. Moreover, by 
bringing a major local land- 
mark back to life, the project 
stimulates further rehabilita- 
tion in the surrounding 


Regional Office 
Boston, Massachusetts 
U.S. Department of Housing 
and Urban Development 

Tseckares & Casendino, Inc. 
Boston, Massachusetts 


™ Wahiawa, Oahu, Hawai 

Kauhale Nani — Beautiful 
Village — demonstrates that 
through attention to design, 
low-income public housing 
can be an asset to a neigh- 
borhood. Located in the city 
of Wahiawa, about 20 miles 
northwest of Honolulu, Ka- 
uhale Nani consists of 50 
units. The architects used 
simple construction mate- 
rials — concrete blocks, con- 
crete tile roofs, and rough- 
sawn exterior woodwork, 
with roof-mounted solar 
heating arrays on every unit. 
Kauhale Nani was completed 
in 1980 at a cost of $4.1 

Awards in the Field of Architecture, Landscape Architecture, 
Interior Design, Urban Design and Planning 

Jury Citation 

"Concern for detail and great 
care for arrangement rein- 
force the residential char- 
acter of this public housing 
project which has been built 
within an existing com- 
munity. Modest materials are 
combined in a thoughtful 
and artful manner to form 
spaces of unusual quality. 
The positive response to this 
complex by its residents is 
the ultimate endorsement of 
the quality of this design." 


Regional Office, San 
Francisco, California 
U.S. Department of Housing 
and Urban Development 

Hawaii Housing Authority 
Honolulu, Hawaii 

Los Angeles, California 

Bustling with life and vi- 
tality, Japanese Plaza was 
the enterprising dream of a 
group of small merchants 
who wanted to build a shop- 
ping center especially for the 
Japanese-American com- 
munity. The group won the 
backing of local city agen- 
cies and of the U.S. Depart- 
ment of Housing and Urban 
Development. The plaza con- 
sists of eight integrated 
buildings with 48 shops, of- 
fice space, and a 235-car 
parking structure. Japanese 
Village Plaza was built in 18 
months at a cost of only $5 

Jury Citation 

"The jury commends the 
many accomplishments of 
the Japanese Village Plaza. 
First, it has helped to re- 
vitalize once-declining Little 
Tokyo. Second, it has suc- 
ceeded in designing, financ- 
ing, developing and 
managing a large shopping 
center with small and inex- 
perienced local merchants. 
Third, it has created a design 
of human scale and reflective 
of the ethnic culture. Above 
all, the center is full of life 
and has engendered deep 
community pride. The jury 
believes the plaza can serve 
as a sharp contrast to current 
mass production of formula- 
composed and externally im- 
posed 'festival markets' all 
across the land." 


Community Planning and 
Development Division 
U.S. Department of Housing 
and Urban Development 
Washington, D.C. 

David Hyun Associates 
Los Angeles, California 

Old Orchard Beach, Maine 

Located on a 5.4-acre 
wooded site, Pinewood 
Manor presents a sensitive 
approach to some of the 
problems of semi-independ- 
ent living for the elderly. 
Each of the 50 units has its 
own kitchen and private 
deck; communal areas are 
scattered throughout the 
complex, and all parts are in- 
terconnected. The design 
was based on the repetitive 
use of a wood-framed build- 
ing module erected in a se- 
ries of stacked elements. 
Pinewood Manor was com- 
pleted in 1981 at a cost of 
$1.45 million for 50 units. 

Jury Citation 

"Sensitive massing, the rela- 
tionship of exterior solids to 
voids, and the selection of 
cladding materials allow this 
multilevel complex to suc- 

cessfully merge with its site. 
Skillful use of repetitive con- 
struction units order the 
complex and provide conse- 
quential cost benefits. Mean- 
ingful gathering spaces are 
distributed between superior 
private apartments resulting 
in a humane environment of 
high quality." 


Field Office, Manchester, 
New Hampshire 
U.S. Department of Housing 
and Urban Development 

JSA, Inc. 

Portsmouth, New Hampshire 

Federal Design Achievement Award Winners 

Cambridge, Massachusetts 

Warm, inviting spaces make 
the converted Putnam School 
popular with elderly and 
handicapped persons. Built 
by James Fogarty in 1873, 
the school was abandoned, 
deteriorating, and on the list 
to greet the wrecker's ball. A 
partnership of the U.S. De- 
partment of Housing and Ur- 
ban Development (HUD), the 
Cambridge Housing Au- 
thority, and a private devel- 
oper transformed the school 
into 27 living units, com- 
plete with common areas 
and offices. At a cost of $1.2 
million, the building, which 
is on the National Register of 
Historic Places, was not only 
saved but turned into a valu- 
able community asset. 

Jury Citation 

"Through the use of a color 
palette, furnishings, and 
lighting, the interior design 
of the Putnam School Hous- 
ing for the Elderly has en- 
hanced the quality of the 
architectural spaces of this 
historic structure. At the 
same time, the interior de- 
sign provides a sensitive liv- 
ing environment for the 
elderly and handicapped. By 
thoughtful replanning of the 
school building, a rich vari- 
ety has been achieved in the 
private living spaces as well 
as in the common areas." 


Regional Office 
Boston, Massachusetts 
U.S. Department of Housing 
and Urban Development 

Cambridge Housing 


Cambridge, Massachusetts 

U.S. Department of Housing 
and Urban Development 

In 1974, the U.S. Department 
of Housing and Urban De- 
velopment (HUD) initiated a 
program to promote design 
as a basic tool for solving 
certain urban problems. The 
Urban Design Program in- 
cluded research into such 
areas as public/private devel- 
opment strategies, environ- 
mental impact statement 
processes, and urban-design 
administration. In addition, 
technical-assistance work- 
shops and guidance manuals 
were developed to draw at- 
tention to the quality of de- 
sign of cities. The modest 
costs of the program (about 
$2.5 million) have affected 
the use and quality of more 
than $40 billion in Com- 
munity Development Block 
Grants and other HUD 

Jury Citation 

"The jury is impressed by the 
long dedication and many 
accomplishments of the Ur- 
ban Environmental Design 

Program at HUD. The jury 
wants to compliment the 
program for its early recog- 
nition that local govern- 
ments in the United States 
play a key role in designing 
American cities, for impress- 
ing upon the agency the im- 
portance of urban 
environmental design, and 
for the program's work with 
municipalities, federal agen- 
cies, professional societies, 
universities and research in- 
stitutions around the coun- 
try. Through these efforts the 
arts of urban environmental 
design have been advanced. 
The jury is of the opinion 
that many HUD programs 
(such as UDAG) could benefit 
from urban design consid- 
eration in the interests of 
creating more livable cities 
and viable communities." 


U.S. Department of Housing 
and Urban Development 
Washington, D.C. 

Rice Center for Community 
Design Research 
Houston, Texas 

Community Design 
Washington, D.C. 

Awards in the Field of Architecture, Landscape Architecture , 
Interior Design, Urban Design and Planning 

Acadia National Park, 

Located at the end of a deep 
water-filled glacial valley on 
Maine's Mount Desert Is- 
land, Jordan Pond House 
Restaurant and Visitor Cen- 
ter faces two massive granite 
domes across a meadow 
bounded by spruce and 
birch. The structure features 
a two-story restaurant seat- 
ing 200 on the main floor, a 
dining porch (above), and a 
balcony leading to a craft 
shop. The new structure re- 
places one that was de- 
stroyed by fire in 1978. 
Building and site work to- 
talled $1.5 million; funding 
was obtained from public 
subscription through a pri- 
vate, nonprofit organization. 

Jury Citation 

"The success of this project 
evolved from an astute un- 
derstanding and balancing 
of past with future, of site 
with structure, of concept 
with detail. The synthesis of 
these determinants resulted 
in a superior building that 
honors its superlative 


Denver Service Center 
National Park Service 
U.S. Department of the 

Woo & Williams 
Cambridge, Massachusetts 

Skagway, Alaska 

Restored buildings help 
Skagway, Alaska, maintain 
the character of a gold-rush 
town. Skagway is part of the 
Klondike Gold Rush Na- 
tional Historical Park, which 
was established in 1976 to 
preserve the sites, artifacts, 
and memories of a great ad- 
venture — the gold rush of 
1897-98. For this area, the 
National Park Service has de- 
veloped a new management 
approach that calls for coop- 
erative management from 
state, federal, and local agen- 
cies both to preserve the 
area's historic setting and to 
encourage growth for the 
community. Another innova- 
tion was for the Park Service 
to acquire some properties in 

the historic district with the 
intent of leasing them for 
commercial uses after restor- 
ation. The Park Service has 
also produced guidelines for 
architectural treatment to en- 
sure the compatibility of fu- 
ture restorations. 

Jury Citation 

"Through its commitment to 
innovative approaches to 
park management, the Na- 
tional Park Service has dem- 
onstrated leadership in 
gaining the cooperation of 
other state and federal agen- 
cies, as well as revising cer- 
tain of its own standard 
practices in order to preserve 
resources while retaining an 
economically viable 

"The National Park Serv- 
ice's lead role in preserva- 
tion, planning and imple- 
mentation has permitted 
Skagway's city core to retain 
a mixture of uses in a histor- 
ical context. The plan has set 

a precedent for urban cul- 
tural-park management and 
is an outstanding example of 
public participation in the 
design process." 


National Park Service 
U.S. Department of the 
Washington, D.C. 

Denver Service Center 
National Park Service 
Denver, Colorado 

Federal Design Achievement Award Winners 

Lowell, Massachusetts 

Exhibits line the entrance to 
the Visitor Center, a former 
mill that is now a "gateway" 
to Lowell National Historical 
Park. Until the 1970s, 
Lowell, Massachusetts, 
shared the fate of other aging 
New England mill towns — 
obsolescence and decay. But 
Lowell began a revitalization 
program that treats its past 
as as asset rather than a lia- 
bility. A key part of the pro- 
gram was the creation of the 
Lowell National Historical 
Park, which embraces facto- 
ries, canals, and other re- 
minders of an earlier 
industrial era. 

Jury Citation 

"The Lowell National Histor- 
ical Park Visitor Center is an 
appropriate anteroom that 
portends one of the nation's 
best examples of adaptive 
use — the Lowell Mills com- 
plex. This project is seminal 
proof that good design can 
result from interlocking fed- 
eral, state, and local agencies 
working in collaboration 
with each other and with a 
private developer." 


National Park Service 
U.S. Department of the 
Washington, D.C. 

Denver Service Center 
National Park Service 
Denver, Colorado 



Los Angeles County, 

Ranger Tim Thomas leads a 
student group on a hike as 
part of visitor services in the 
Santa Monica Mountains 
National Recreation Area, 
which was created by the 
Congress in 1978. Develop- 
ing a plan to transform the 
150,000 acres of mountains 
and seashore into a national 
recreation area would seem 
almost impossible. The plan 
had to consider these factors: 
30 million visitors a year; the 
fact that only 8,000 acres are 
under federal control, with 
the balance belonging to the 
state and a host of public 
agencies and individuals; 
250 homeowner associa- 
tions; 65 public agencies 
with responsibilities for 
land use or management; 

and 120 elected officials. 
Nevertheless, the National 
Park Service fashioned a 
planning process that identi- 
fied common goals for re- 
source protection and for the 
provision of recreational 
and educational services. 

Jury Citation 

"The jury commended this 
innovative multi-agency 
planning effort. Through a 
unique cooperative exchange 
this plan responds to the var- 
iegated needs of the diverse 
interest groups that reside or 
visit the Santa Monica 
Mountains. By exploring cre- 
ative cooperative policies 
and programs on this limited 
land base, and taking into 

account intense pressures for 
development, the plan has 
been able to resolve the often 
conflicting needs of visitors, 
private landowners and lo- 
cal jurisdictions while pro- 
tecting significant resources 
and providing recreational 
and educational services. 
The jury further compli- 
ments the agencies on the 
economies achieved through 
cooperative approaches in 
park development by draw- 
ing on volunteers to build 
many of the facilities." 


National Park Service 
U.S. Department of the 
Washington, D.C. 

Denver Service Center 
National Park Service 
Denver, Colorado 


Awards in the Field of Architecture, Landscape Architecture, 
Interior Design, Urban Design and Planning 

Main Post Office 
Denver, Colorado 

Courtroom "A," located in 
Denver's Main Post Office, 
glows after restoration to its 
original form and purpose. 
Originally constructed for 
use by the United States Dis- 
trict Court, the space had 
been redesigned in 1965 as 
an auditorium. The restora- 
tion was accomplished in six 
months at an estimated cost 
of $525,000, including fur- 
nishings. The Main Post Of- 
fice is a neoclassical building 
constructed in 1916. 

Jury Citation 

"The jury commends this res- 
toration for returning to 
service a fine historic space 
in a cost-effective manner. 
The aesthetic ambiance of 
the space does indeed com- 
mand respect and instills 
pride in the federal court sys- 
tem. No equal space could be 
constructed today within the 
same stringent cost and time 


U.S. District Court 

U.S. Department of Justice 

Hoover Berg Desmond 
Denver, Colorado 

National Trust for Historic 

Ray Kennedy stands in front 
of the 1892 building he 
bought and renovated to 
house his clothing store in 
Hot Springs, South Dakota. 
Hot Springs was one of the 
three original towns that 
participated in the Main 
Street Approach, a preserva- 
tion strategy developed by 
the National Trust to re- 
vitalize the downtowns of 
small communities. Since 
1977 the program has grown 
to include more than 100 
towns in 14 states. Results in 
the first 30 towns include 
more than $127 million in 
new development and more 
than 540 buildings 

confidence in the economic 
as well as aesthetic value of 
historic preservation in 
small towns throughout the 
United States. Because of the 
flexibility of the program's 
approach in relating to local 
situations and needs in 
small downtown locations, 
the Main Street Approach 
has had an enormous 
positive impact on business 
productivity and on the 
physical environment." 


Design Arts Program 
National Endowment 
for the Arts 
Washington, D.C. 

National Trust for Historic 
Washington, D.C. 

Jury Citation 

"The jury commends the pro- 
gram of the Main Street Ap- 
proach for promoting civic 
pride and leadership, busi- 
ness-government part- 
nership, and for instilling 

Federal Design Achievement Award Winners 


Naval Submarine Base 
Bremerton, Washington 

Utilizing the unique site 
rather than working against 
it, architects located the Per- 
sonnel Services Complex in a 
depressed roadway ten feet 
deep and seventy feet wide. 
The below-grade earth- 
bermed building is highly 
energy efficient. Building be- 
low grade also reduces the 
visual scale of the building 
and effectively works to 
blend the structure into the 
landscape. Completed in 
1979, the complex cost $2.4 

Jury Citation 

"The project is recom- 
mended for its strong site 
plan which adjusts to exist- 
ing land conditions, thus 
providing advantages for 
initial construction and min- 
imizing continuing energy 
costs. A central focus of the 
base is a significant covered 
public space around which 
major cultural and social ele- 
ments are collected. Struc- 
tures are both rational and 
elegant using simple yet ap- 
propriate material and 


Western Division 

U.S. Department of the Navy 

Campbell Yost Grub 
Portland, Oregon 

Hancock and Claiborne 
Counties, Tennessee 

When severe flooding in the 
spring of 1977 destroyed 32 
barns in Hancock and 
Claiborne counties, the Ten- 
nessee Valley Authority (TVA) 
led the effort to rebuild them. 
The effort included provid- 
ing low-cost materials, 
equipment for clearing and 
leveling sites, and organiz- 
ing more than 1,000 volun- 
teers. Much of the income in 
the area comes from tobacco 
farming, and the barns are 
essential in curing tobacco. 
TVA architects designed two 
types of barns for the proj- 
ect, both now known locally 
as "the TVA barn." The cost 
to TVA was $5,000. The 
barns were ready in time for 
the fall harvest. 

Jury Citation 

"This is a modest but exem- 
plary demonstration of a fed- 
eral agency seizing an 
opportunity to provide lead- 
ership, resources, and design 
guidance to local people to 
self-build 32 barns. The TVA 
has again expressed its con- 
cern for the social and aes- 
thetic well-being of the 
region — a concern continu- 
ously fostered since its in- 
ception 50 years ago." 


Architectural Branch 
Tennessee Valley Authority 
Knoxville, Tennessee 

Awards in the Field of Architecture, Landscape Architecture, 
Interior Design, Urban Design and Planning 

Tennessee Valley Authority 
Seven State Region 

Lakeland Wesley Village, a 
subsidized housing project 
for the elderly, is a highly en- 
ergy-efficient place, one of 
many that have benefited 
from a TVA program offering 
design assistance to reduce 
energy consumption. In 
order to defer the need to 
build costly additional gen- 
erating capacity, TVA in- 
stituted a program in which 
TVA architects work with 
building owners in a seven- 
state region on energy-sav- 
ing strategies. 

Citation by the Jury for Ar- 
chitecture, Landscape Ar- 
chitecture, Urban Design 
and Planning, and Interior 

"The jury commends the Ten- 
nessee Valley Authority (TVA) 
for its foresight and commit- 
ment to the larger com- 
munity by improving 
buildings through design, 

reducing energy consump- 
tion and operating costs, and 
by stimulating the private 
sector to take the initiative in 
pursuing energy-efficient 

"The assistance that TVA 
provides to private architects 
and engineers is a valuable 
tool for creating energy-con- 
scious design. The program 
demonstrates how energy 
conservation and solar en- 
ergy can be employed, but 
TVA does not inhibit the de- 
signers from fully using 
their creative design talent. 

"TVA has demonstrated 
that the utility companies 
can provide a valuable serv- 
ice beyond simply selling 

"The jury recognizes that 
TVA is helping the people of 
the region (and, by example, 
throughout the country) re- 
solve one of the most impor- 
tant issues facing our 

Citation by the Jury for 
Engineering Design: 

"This program is com- 
mended for leadership in 
seeking synergistic solutions 
between the needs of electric 
utilities and the electrical ca- 
pacity needs of buildings. 
We believe that careful docu- 
mentation of the results of 
this program could lead elec- 
tric utilities and regulatory 
bodies to greater confidence 
in demand side management 
as an alternative to new 
power plant construction. 

"The specific design prin- 
ciple that was highlighted by 
the jury was the broad search 
for creative solutions to an 
important and complex is- 
sue. The more natural tend- 
ency would have been to 
focus on the narrow path of 
increasing the cost-effec- 
tiveness of power plants." 


Architectural Branch 
Tennessee Valley Authority 
Knoxville, Tennessee 

Baltimore, Maryland 

The interior of the Baltimore 
Pennsylvania Station is once 
again a grand space, having 
been restored by the Federal 
Railroad Administration and 
the National Railroad Pas- 
senger Corporation. The 
effort included the preserva- 
tion of the building's his- 
toric features, reorganization 
of station functions to suit 
contemporary needs, new 
signage and mechanical sys- 
tems, and the disassembling 
and rebuildng of three 20- 
foot stained glass skylights. 
The restoration of the sta- 
tion, which is listed on the 
National Register of Historic 
Places, was completed in 
1983 at a cost of $5.3 

Jury Citation 

"The restoration and re- 
vitalization of this interior, 
designed by Kenneth M. 
Murchison and completed in 
1911, has been accomplished 
in an exemplary manner. 
The original character and 
appearance has been main- 
tained while meeting current 
requirements for safety, 
handicapped accessibility, 
and various changes in user 
requirements. In addition, 
the sensitive repair of the 
station, including the clean- 
ing and re-opening of the 
three stained glass domes, 
has helped to create a space 
which is used for com- 
munity events and celebra- 
tions as well as for its 
primary transportation 


Federal Railroad 
U.S. Department of 
Washington, D.C. 

Skidmore, Owings & Merril 
Washington, D.C. 

Federal Design Achievement Award Winners 

U.S. Department of 
National Endowment 
for the Arts 

Design for Transportation 
was a national design- 
awards program conducted 
from January 1981 to March 
1982 with the purpose of in- 
creasing public awareness of 
the need for design excel- 
lence in transportation. The 
program has been a model 
for the Presidential Design 
Awards program and for 
other national awards 

Jury Citation 

"This program that encour- 
ages excellence in design is 
in itself an excellent example 
for an award. Its success is 

due to many factors, includ- 
ing the establishment of 
criteria and categories of 
awards that focus on the crit- 
ical issue for design in trans- 
portation, the selection of a 
nationally recognized and 
multidisciplinary jury, the 
large number of highly com- 
petitive entries, the high 
quality of the winners and 
the excellent publication of 
the awards." 


U.S. Department of 
Washington, D.C. 

Design Arts Program 
National Endowment for the 
Washington, D.C. 

Community Design 
Washington, D.C. 

Above Left: Design for 
Transportation National 
Awards Program logo 

Above Right: Program Jury 

Orlando, Florida 

The passenger terminal at 
Orlando International Air- 
port reflects the airport's 
determination to be "the 
world's most environmen- 
tally sensitive airport." Most 
of the site remains in its nat- 
ural state, complete with 
wildlife and tropical vegeta- 
tion. An underground fuel 
supply system for aircraft re- 
duces surface vehicular traf- 
fic. The airport's scale is 
impressive: it currently 
serves 8 million passengers 
annually; the passenger 
building alone has 590,000 
square feet spread over three 
levels. The airport was com- 
pleted in 1981 at a cost of 
$300 million. 

Jury Citation 

"The jury recognizes that this 
large complex through care- 
ful design preserves the most 
desirable features of the lush 
open natural landscape and 
respects the abundant Flor- 
ida wildlife. It does not pave 
over the land with buildings 
and parking lots. 

"The building is suc- 
cessfully organized to move 
passengers from entry to air- 
port through a well-planned 
terminal, then through an 
automated pollution-free 
'people mover' in 90 

"The many cost-effective 
systems integrated with an 
energy-conscious building 
design provide a comfort- 
able thermal and visual en- 
vironment, reduce operating 
costs, and conserve natural 
resources for the nation. 

"The future is considered: 
the complex is expandable to 
double the capacity without 
sacrificing any of the basic 
design principles." 


Federal Aviation 
U.S. Department of 
Washington, D.C. 

Greiner Engineering 
Sciences, Inc. 
Tampa, Florida 


Awards in the Field of Engineering Design 




Civil Engineer 

New York, New York 

Mechanical Engineer 
Houston, Texas 

Mechanical Engineer 

New York, New York 

Structural Engineer 
Philadelphia, Pennsylvania 

Structural Engineer 

New York, New York 

U.S. Forest Service 

A builder can sometimes 
frame a house in less than 
one day using the Truss- 
Framed System, a new de- 
sign methodology for resi- 
dential and light-commercial 
buildings. The system uses 
about 30 percent less wood 
for framing, allows the use 
of smaller lumber sizes, and 
reduces the construction cost 
of a house by up to 25 per- 
cent. The system introduces a 
new structural element, the 
unitized frame, to wood con- 
struction. The unitized frame 
eliminates the need for inter- 
nal load-bearing walls, thus 
providing great flexibility in 
structural design. About 
2,000 structures have been 
erected using the system 
since its introduction in 

Jury Citation 

"The Truss-Framed System 
was developed by Mr. Roger 
L. Tuomi of the U.S. Forest 
Products Laboratory, with 
patents assigned to the 
United States. The concept 
has been further developed 
by the Forest Projects Labora- 
tory so as to provide the na- 
tion with a new and 
innovative construction 
method. The new system 
provides for lower cost 
through savings both in ma- 
terials and labor, while pro- 
viding also for improved 
quality control. Furthermore, 
the system has found wide 
acceptance in the U.S. and 
will likely find increased 
usage both domestically and 


Forest Service Research 
U.S. Department of 
Washington, D.C. 

Federal Design Achievement Award Winners 


Contra Costa County, 


Designed to blend in with its 
rural surroundings, the Pine 
Creek Detention Basin looks 
more like a park than a 
flood-control facility. The 
site includes equestrian and 
mini-bike trails and is in- 
creasingly used for recrea- 
tional purposes. A multi- 
disciplinary design team first 
selected a site capable of 
storing water from the 
Lower Pine Watershed, then 
involved the public in the 
design process through meet- 
ings and visual presenta- 
tions. The facility was 
completed in 1982 at a cost 
of $2.5 million — well under 
its $4.1 million budget. 

Jury Citation 

"The Pine Creek Detention 
Basin is a valid design 
drawn from the consensus 
of participatory planning 
and the use of a multi-disci- 
plinary, professional design 
team. The low level of inter- 
vention ensures a harmo- 
nious integration with the 
existing landscape and an- 
swers to a basic engineering 
principle which encourages 
the minimum use of re- 
sources to accomplish the 
maximum return. In addi- 
tion, the project was com- 
pleted under the estimated 
budget and ahead of 


Soil Conservation Service 
U.S. Department of 
Washington, D.C. 

Contra Costa County Flood 
Control District 
Marinez, California 

Lackland A.F.B., Texas 

In the late 1970s, the Wilfred 
Hall Medical Center, the U.S. 
Air Force's largest medical 
facility, was rehabilitated 
and expanded; part of the 
job was to design and build 
a total energy plant to meet 
all the facility's needs for 
heat, air conditioning, elec- 
tricity, and hot water. The 
design goals were to reduce 
consumption of fossil fuels, 
to size all items based on 
time and load demands, and 
to reduce waste heat to a 
minimum through improved 
technologies. The new plant 
was completed in 1979 using 
design solutions that were 
on the technological frontier 
at the time. 

Jury Citation 

"The Total Energy Plant is 
commended for using a 
proven and good solution 
before it became popular 
and widespread within the 
government. The system 
saves significant quantities 
of source energy and pro- 
vides a meaningful alter- 
native to new power plant 
construction. By not placing 
additional demand on the lo- 
cal electrical utility, this 
project avoided contribution 
to load growth and the sub- 
sequent acquisition of new 
generating capacity at very 
high marginal costs." 


Air Force Systems Command 

USAF Regional Civil 
Engineering, Central Region 
Dallas, Texas 

U.S. Army Corps of 


Fort Worth District 

The Benham Group with 
Page-Sou therland-Page 
Oklahoma City, Oklahoma 
and Austin, Texas 

Maricopa Cty, Arizona 

The McDowell Exhibit Plaza 
theme structure, part of the 
Indian Bend Wash Project in 
Maricopa County, Arizona, 
illustrates the success the 
project has had in combin- 
ing flood-control measures 
with recreational features. 
The purpose of the project 
was to design and construct 
a flood-control project that 
would protect the cities of 
Scottsdale and Tempe while 
at the same time providing 
open-space recreational op- 
portunities during the vast 
majority of the time when 
there is no threat of flooding. 
The project, which was de- 
veloped with substantial in- 
put from citizens and local 
governments, conveys flood 
waters through a 7.5-mile 
system of linear parks, golf 
courses, and other recrea- 
tional facilities. Begun in 
1976 and completed in 1983, 
the project cost about $44 


Awards in the Field of Engineering Desig 

Jury Citation 

"This project is commended 
for its integration of flood 
control, urban planning, 
and citizen involvement. It is 
an elegant example of how 
the federal government can 
fulfill its function and im- 
prove the quality of life in lo- 
cal communities through 
attention to good design." 


Los Angeles District 
U.S. Army Corps of 

City of Scottsdale 
Flood Control District 
Maricopa County, Arizona 

Mississippi River at 
Minneapolis, Minnesota 

A public viewing area over- 
looks the rehabilitated locks 
and dam. The original facil- 
ity, built in 1932, brought 
commercial navigation to 
Minneapolis, but it had de- 
veloped hydraulic problems 
and was costly to maintain. 
Because closing the river 
would have cost the local 
economy about $20 million a 
year, the U.S. Army Corps of 
Engineers decided to re- 
habilitate the facility. Reha- 
bilitation was divided into 
several stages over a four- 
year period so that construc- 
tion could start on one part 
while planning was under 
way for a different portion. 
The project was completed 
in 1983 for $45 million, one- 
quarter of the cost of a new 
replacement facility. 

Jury Citation 

"This project demonstrates 
that the rehabilitation of ex- 
isting facilities can produce 
an effective new product at 
considerable cost and time 
savings while still maintain- 
ing facility operations dur- 
ing construction. 

"The use of complex, con- 
trolled blasting and concrete 
removal; the replacement of 
lock control devices to im- 
prove operation; the rehabil- 
itation of existing gates; and 
the addition of public 
amenities for recreation, all 
done with no interruption to 
service, contribute to the 
uniqueness of the project 
and confirm its wise use of 
public funds." 


Engineering Division 

U.S. Army Corps of 


St. Paul, Minnesota 

Lee County, Arkansas 

Located amid some of the na- 
tion's most valuable farm 
land, the W. G. Huxtable 
Pumping Plant was designed 
to eliminate the chronic 
flooding that constantly 
threatened the land. Even 
though the $31 million plant 
is the largest of its kind in 
the world, the designers have 
minimized its industrial ap- 
pearance in order to reduce 
its impact on the rural set- 
ting. An upstream weir has 
created a 30-mile lake on the 
St. Francis River that has 
added to the area's recrea- 
tion resources. 

Jury Citation 

"The W. G. Huxtable Pump- 
ing Plant is a well-imple- 
mented, economically 
constructed project utilizing 
the best available technology 
to provide flood protection 
for an extremely large area 
(approximately 1,288,000 
acres of the St. Francis River 
basin). Another meritorious 
feature is that the plant, 
though enormous in size, 
was sensitively designed to 
conform with the rural 


Engineering Division 
U.S. Army Corps of 
Memphis, Tennessee 

Federal Design Achievement Award Winners 

Tioga County, Pennsylania 

TheTioga-Hammond Lakes 
Project, near the confluence 
of the Tioga River and 
Crooked Creek in north-cen- 
tral Pennsylvania, consists of 
two earthen dams across ad- 
jacent valleys and a channel 
connecting their reser- 
voirs. The project has three 
purposes: to reduce down- 
stream flood damage, to pro- 
vide recreational facilities, 
and to improve downstream 
water quality. The primary 
elements of the facility — 
earthfill embankments — 
have helped minimize its in- 
trusion on the landscape. 
Since the project was com- 
pleted in 1979 at a cost of 
$83 million, it has withstood 
six floods. 

Jury Citation 

"The design methodology 
utilized in theTioga-Ham- 
mond Lakes project inte- 
grated environmental and 
recreational concerns with 
technological improvements. 
The hydraulic model inves- 
tigation not only was profes- 
sionally accomplished but 
also led to straightforward, 
honest solutions. The form 
of the built project was a di- 
rect response to basic engi- 
neering principles. 

"Overall, the directness 
and simplicity of the project, 
while using conventional 
construction techniques, 
highlights only those fea- 
tures which answer to fun- 
damental physical 


Baltimore District 
U.S. Army Corps of 

Gannett Fleming Corddry 
and Carpenter, Inc. 
Harrisburg, Pennsylvania 

St. Louis, Missouri 

Concrete walls with steel- 
gated closure structures form 
part of the St. Louis Flood 
Protection Project that pro- 
tects the city from the Mis- 
sissippi River. Impressive by 
any number of measures, the 
project safeguards 3,100 
acres of intensively used in- 
dustrial and commercial 
land by means of 1 1 miles of 
floodwalls and levees and 28 
pumping stations. The proj- 
ect took 17 years to complete 
and cost $79.5 million — 35 
percent under the original 
estimate. Major savings re- 
sulted from pioneering tech- 
niques developed during 

Jury Citation 

"Begun in 1959 and com- 
pleted in 1975, this project 
provided many 'firsts' in the 
design of flood control 
works. Most notably, the 
project should be com- 
mended for pioneering in 
the use of computer analysis, 
for the use of groundwater 
pressure relief wells to re- 
duce the size of foundations, 
and the use of rock-anchored 
piling in floodwall construc- 
tion. It provides flood protec- 
tion to more than 3,000 acres 
of prime commercial/indus- 
trial land through the con- 
struction of 1 1 miles of 
floodwall and levee 


St. Louis District 
U.S. Army Corps of 

St. Louis Flood Protection 


St. Louis, Missouri 

Awards in the Field of Engineering Design 

Wayne County, Kentucky 

Aerial view shows Wolf 
Creek Dam with the di- 
aphragm wall in place. 
When serious defects devel- 
oped within the dam's lime- 
stone foundation after 15 
years of operation, the U.S. 
Army Corps of Engineers re- 
paired the foundation with- 
out shutting down the dam. 
Special methods of excava- 
tion and rock-drilling were 
used to insert a continuous 
concrete diaphragm wall 
down through the dam, as 
deep as 278 feet. Completed 
over four years, the project 
cost $96.4 million. 

Jury Citation 

"This novel engineering ap- 
proach restored the failing 
Wolf Creek Dam without 
having to drain the lake or 
replace the dam — both of 
which would have had a 
negative impact on the en- 
vironment and would have 
resulted in the loss of hydro- 
power. To reinforce the de- 
fective dam, the project 
utilized, for the first time, di- 
aphragm wall construction 
which was accomplished 
while the dam and hydro 
plant were in full 


Engineering Division 
U.S. Army Corps of 
Nashville, Tennessee 

U.S. Dept. of the Navy 

A replacement jet engine is 
being transferred from one 
ship to another with a newly 
designed winch, now uni- 
formly adopted by the fleet as 
part of Navy standard under- 
way replenishment equip- 
ment. The Navy designers 
saw the need for a new kind 
of winch when commercial 
winches used in transferring 
fuel, ammunition, and stores 
from one ship to another 
were unable to maintain 
proper tensions among the 
connecting wire ropes, 
which often snapped. A re- 
liable winch was critical to 
these operations. Navy de- 
signers say the new winch is 
safe, rugged, easily manufac- 
tured, and has had a perfect 
performance record to date. 

Jury Citation 

"This unique, mechanical so- 
lution extrapolated a concept 
from a totally different use — 
a fishing reel — to achieve a 
product — shipboard winch 
— with a high level of re- 
liability and safety. Max- 
imum use was made of the 
proven components of com- 
mercial-type winches in 
service to achieve this level 
of reliability. Another com- 
mendable feature is that the 
design improvement of the 
replenishment machinery 
caused a major reduction in 
the cost of procurement." 


Naval Sea Systems Command 
U.S. Department of the Navy 
Washington, D.C. 

Federal Design Achievement Award Winners 



^e-lQT 6 



(Chair) Graphic Designer 

New York, New York 

Graphic Designer 

New York, New York 

Graphic Designer 

New York, New York 

Industrial Designer 

New York, New York 


Industrial and Graphic 


Bloomfield Hills, Michigan 

Environmental Graphic 

Santa Monica, California 

U.S. Department 
of the Air Force 

As part of its participation in 
the Federal Design Improve- 
ment Program, the U.S. De- 
partment of the Air Force 
developed sign standards ap- 
plicable to its 113 domestic 
installations and 412 bases 
overseas. The standards were 
developed in order to im- 
prove the appearance of 
these bases, to create a serv- 
ice-wide unity of design, and 
to enhance the quality of life 
for active-duty personnel 
and their families living on 
these bases. While sign 
standards for military facili- 
ties were developed under a 
tight set of rules emphasiz- 
ing the organizational struc- 
ture of the service, standards 
for community facilities and 
activities encouraged the use 
of a wider range of color, 
graphics, and typography. 
The resulting manual sets 
standards for five categories 
of signs: identification, di- 
rection, regulation, informa- 
tion, and motivation. 

Jury Citation 

"The sign standards for the 
Department of the Air Force 
thoroughly cover all aspects 
of the program from base 
identification signs to bul- 
letin boards. Although the 
program includes a new 
symbol, the pictorial glam- 
our of the seals and squad- 
ron emblems has been 


U.S. Department 
of the Air Force 
Directorate of Engineering 
and Services 
Washington, D.C. 

Herman and Lees Associates 
Cambridge, Massachusetts 

The American Revolution 
Bicentennial Admin. 

A five-pointed star, framed 
by three continuous bands of 
red, white, and blue, was the 
design chosen to symbolize 
America's bicentennial year. 
To select the symbol, the 
American Revolution Bicen- 
tennial Administration held 
a design competition with 
three criteria: The symbol 
had to have dignity and ex- 
cellence, symbolizing the na- 
tion's 200th birthday; be 
unique and original; and be 
easily and instantly recog- 
nizable. This design was the 
unanimous choice of the se- 
lecting jury. 

Jury Citation 

"The Bicentennial symbol 
provided an effective unify- 
ing identification theme for 
the diverse projects for the 
celebration. Of excellent 
graphic quality, it recalls our 
200 years of traditional fed- 
eral seals with circular ty- 
pography and stars and 
stripes, yet is still distinctly 
contemporary. The star very 
cleverly materializes out of 
the negative space created by 
the red, white, and blue in- 
terwoven stripes. The symbol 
is memorable, active, and 
dignified, appropriate to 
such a celebration." 


American Revolution 
Bicentennial Administration 
Washington, D.C. 

Chermayeff & Geismar 


New York, New York 



Awards in the Field of Graphic Design and 
Product/ Industrial Design 

U.S. Army Corps of 

In 1979 the U.S. Army Corps 
of Engineers began prepar- 
ing a comprehensive 
Graphic Standards Manual 
to initiate the Corps' Unified 
Visual Communication Sys- 
tem. In use since 1980, the 
manual developed a unified 
communication system to en- 
able those who read U.S. 
Army Corps of Engineers 
publications or see the 
Agency's project markings, 
signs, and logotypes to rec- 
ognize them as U.S. Army 
Corps of Engineer products. 
A chief element of the man- 
ual was the design of a con- 
temporary version of the 
Corps' traditional symbol, 
the castle. Also included 
were publication guidelines, 
a small chapter on signage, 
publication grids, color 
standards, business cards 
and forms, and guidelines 
for vehicle markings. 

Jury Citation 

"The U.S. Army Corps of En- 
gineers' Graphics Standards 
Manual is commended as 
part of the system of graphic 
design manuals for many 
agencies. It thoroughly 
covers stationery, publica- 
tions, signs, and vehicle 


Visual Information Branch 
U.S. Army Corps of 
Washington, D.C. 

Danne & Blackburn, Inc. 
New York, New York 

U.S. Army Corps of 

In response to a Presidential 
declaration that 1980 was 
"The Year of the Coast," the 
U.S. Army Corps of Engi- 
neers joined with other pub- 
lic and private agencies in 
focusing attention on the 
need to manage, preserve, 
and protect the nation's 
coastal areas. A key part of 
the program was publication 
of a series of 1 3 brochures 
highlighting important natu- 
ral and man-made features 
of the California coast. Pro- 
duced at a cost of $156,000, 
the series is still in 

Jury Citation 

"The jury commends both 
the editorial intent as well as 
the graphic solution of this 
very interesting series of Pa- 
cific coastline documents. 
The wrap-around cover pho- 
tography is particularly effec- 
tive when viewed as a series. 
Jury members also expressed 
a desire to see the interior 
format take a more active 
approach to the fascinating 
and diverse subject matter." 


San Francisco District 
U.S. Army Corps of 

The GNU Group 
Sausalito, California 

Federal Design Achievement Award Winners 

1980 and 1982 
Farm Credit Administration 

An agency created to help 
farmers produces some of 
the most sophisticated de- 
sign in the federal establish- 
ment. The Farm Credit Banks 
Report to Investors for 1980 
and 1982 are only two exam- 
ples of the Farm Credit Ad- 
ministration's consistently 
excellent graphic design. The 
purpose of the reports is to 
encourage Wall Street to in- 
vest in the farm credit sys- 
tem. Although the reports 

adhere to traditional for- 
mats, their use of illustration 
and design conveys elegance 
and sophistication. Each an- 
nual report cost $72,000 for 
50,000 copies. 

Jury Citation 

"The Farm Credit Adminis- 
tration has achieved an ex- 
tremely high standard in its 
design materials over the 
past ten years. Its program 
continues to be provocative 
and adventurous without 
obstructing its content. Its 
series of Reports to Investors 
uses a contrast of unique il- 
lustrative techniques and 
restrained text formats to 
considerable effect. The 1980 
Report has fabric applique 
illustrations, and the 1982 

Report uses dimensional col- 
lage-sculptures, which are 
exceptional. In both, the 
techniques used in the finan- 
cial charts and in the text are 
related. The best financial 
design and the best printing 
standards can be found 


Farm Credit Administration 
Washington, D.C. 

Jerry Pavey Design 
Rockville, Maryland 

Smithsonian Institution 

Visitors to the National Air 
and Space Museum easily lo- 
cate the exhibits that interest 
them, thanks to a good 
graphic sign system. Since 
its completion in 1976, the 
museum has become one of 
the most visited buildings in 
the world, often accom- 
modating more than 100,000 
visitors in a single day. A key 
part of ensuring optimal 
functioning of the museum 
was developing a graphics 
information system that in- 
dexes exhibits and facilities, 
eases circulation, and facili- 
tates the smooth operation of 
the building. The cost of de- 
veloping and producing the 
sign system was $150,000. 

Jury Citation 

"This major building houses 
excellent exhibits with effi- 
cient and clear means of 
circulating through and un- 
derstanding them. The type- 
face used in signs adds a 
quality both warm and per- 
sonal to subjects that could 
easily seem impersonal and 
distant. Important, complex 
content becomes easily un- 
derstood through these care- 
fully considered graphics." 


General Services 
Washington, D.C. 

Hellmuth, Obata & 
Kassabaum, Inc. 
St. Louis, Missouri 

Awards in the Field of Graphic Design and 
Product/ Industrial Design 

U.S. Govt. Printing Office 

Two books designed by the 
U.S. Government Printing 
Office for the Library of Con- 
gress illustrate the great im- 
provements in federal book 
design and printing. Railroad 
Maps of North America intro- 
duces the public to the Li- 
brary's Map Division with a 
selection of rare maps that 
appeal to railroad buffs and 
cartographic aficionados. 
The Sousa book, published 
in 1983 to commemorate the 
one-hundredth anniversary 
of John Philip Sousa's birth, 
examines the historical place 
of the great musician- 

Jury Citation 

"The Government Printing 
Office books, Railroad Maps of 
North America and Perspectives 
on John Philip Sousa are com- 
mended for the general qual- 
ity of their design. But, 
while the content is absorb- 
ing, the formats of both 
books do not convey the ex- 
hiliration found in their con- 
tent. Also, the printing 
quality does not meet the 
industry standards. Regard- 
less, the books are encourag- 
ing achievements." 


Division of Typography 
and Design 
U.S. Government 
Printing Office 
Washington, D.C. 


1 m 



U.S. Govt. Printing Office 

The redesigned Federal Regis- 
ter is not only more readable 
than its predecessor but gets 
about six percent more text 
on each page. In 1978, as the 
U.S. Government Printing 
Office (GPO) was preparing 
to change from typesetting 
by the hot-metal process to 
computer-set type, the Office 
of the Federal Register asked 
the GPO to create a new de- 
sign for its daily publication. 
The resulting redesign has 
brought many letters from 
grateful users of the publica- 
tion. The project cost about 

Jury Citation 

"The format of the old Fed- 
eral Register represented a 
perfect 'before' design cir- 
cumstance. It was repelling 
in its appearance and most 
certainly in its readability. 
When new typesetting prac- 
tices were introduced by the 
Government Printing Office, 
the Register responded admi- 
rably. Initially the designers 
and typographers analyzed 
the uses of the Register in 
order to thoroughly under- 
stand the needs it had to sat- 
isfy. They then produced a 
format which not only im- 
proved readability but also 
increased text capacity." 


Division of Typography 
and Design 
U.S. Government 
Printing Office 
Washington, D.C. 





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reaeral Design Achievement Award Winners 

U.S. Department of Housing 
and Urban Development 

The Unified Visual Com- 
munications System devel- 
oped by the U.S. Department 
of Housing and Urban De- 
velopment (HUD) covers ev- 
erything from stationery and 
publications to exhibits and 
signs. The system was a 
direct result of HUD's 
participation in the Federal 
Design Improvement Pro- 
gram and the agency's desire 
to improve its communica- 
tion with the public. In 
addition to the Graphics 
Standards Manual, HUD has 
created a Communications 
Review Board made up of 
management representatives 
from each of its major of- 

fices. The board reviews all 
communications proposals 
including publications, 
exhibits, films, and audio- 
visuals and considers cost- 
effectiveness, anticipated 
needs, and consistency with 

Jury Citation 

"The U.S. Department of 
Housing and Urban Develop- 
ment's program includes the 
design of a new symbol to- 
gether with the official seal. 
The system controls the 
appropriate use of both, 
without losing overall con- 
sistency. The design and pro- 
duction of the manual itself 
are of very high quality." 


U.S. Department of Housing 
and Urban Development 
Washington, D.C. 

Herman and Lees Associates 
Cambridge, Massachusetts 


National Park Service 

A portable guide for the easy 
identification of architec- 
tural styles, What Style Is It? 
was prepared by the Historic 
American Buildings Survey 
and first appeared as a Bi- 
centennial feature in Historic 
Preservation, the magazine of 
the National Trust for His- 
toric Preservation. The four- 
part series proved so popular 
that it was published as a 
book by Preservation Press. 
It went through six printings 
before a revised edition was 
published in 1984. 

Jury Citation 

"Strong, clear organization 
supported by an effective use 
of photographs and illustra- 
tions make this guide an ob- 
vious choice for an award. 

The content has attractive 
substance and the format is 
quietly and comfortably 


Historic American 
Buildings Survey 
National Park Service 
U.S. Department 
of the Interior 
Washington, D.C. 

National Trust for Historic 
Washington, D.C. 

National Park Service 

A Park Service exhibit on the 
Nez Perce Indians interprets 
and seeks to protect the Indi- 
ans' cultural heritage. The 
exhibit in Nez Perce National 
Historical Park was one of 
seven National Park Service 
exhibits chosen by the jury to 
receive an award. The other 
exhibits featured the Kenai 
Fjords National Monument, 
Yellowstone National Park, 
Tuskegee National Historic 
Site, Antietam National Bat- 
tlefield, Gulf Islands Na- 
tional Seashore, and Great 
Smoky Mountains National 

Jury Citation 

"This series of exhibits treats 
materials seriously and in- 
quisitively. In a simple man- 
ner, the displays reveal 
elements of wit and charm. 

Awards in the Field of Graphic Design and 
Product/ Industrial Design 

They are clear and they treat 
the material with care and 
respect. We especially com- 
mend the exhibit entitled 
'Yellowstone National Park' 
for its excellent use of life- 
size photographic imagery of 
people and its combinations 
of real objects with various 
kinds of flat graphics in 
moody still lifes." 


Interpretive Design Center 

National Park Service 

U.S. Department of 

the Interior 

Harpers Ferry, West Virginia 



National Park Service 

As part of the nation's Bicen- 
tennial celebration, the Na- 
tional Park Service prepared 
a series of publications to in- 
terpret and restate the signif- 
icance of each of the 23 
parks associated with the 
American Revolution. It en- 
gaged outstanding writers 
and historians (such as 
Bruce Bliven, Henry Steele 
Commager, Thomas Flem- 
ing) and designers (such as 
Paul Rank, Thomas Geismar, 
Ivan Chermayeff) to help 
produce some 70 titles. The 
Bicentennial provided an 
opportunity for the Park 
Service to dramatically ad- 
vance the design and con- 
tents of its publications. 

Jury Citation 

"The National Park Service 
capitalized on the oppor- 
tunities of the Bicentennial 
event to radically improve its 
graphic materials. The re- 
sults provide a model for all 
government agencies. The 
posters, wall charts, folders, 
and handbooks drew on the 
talents of distinguished his- 
torians, writers, illustrators, 
and designers and estab- 
lished new graphic produc- 
tion standards for Govern- 
ment Printing Office work. A 
consistent sense of excite- 
ment and celebration runs 
through this extraordinary 
body of work." 


Publications Office 

Interpretive Design Center 

National Park Service 

U.S. Department of 

the Interior 

Harpers Ferry, West Virginia 

Map Data 

U.S. Geological Survey 

A guide to the cartographic 
holdings of federal, state, 
and private agencies, the 
Map Data Catalog and its com- 
panion give-away poster, the 
MiniCatalog of Map Data, offer 
the public quick and easy ac- 
cess to information that was 
not previously available 
from one source. Now in 
their fourth reprinting, they 
have served as prototypes for 
poster and catalog formats in 
the National Mapping Pro- 
gram's new Graphic Stand- 
ards Manual. The design cost 
for the two was $4,000. 

Jury Citation 

"These are fascinating mate- 
rials. The content is so ab- 
sorbing and successfully 
handled that one 'looks by' 
the formats. It is necessary to 
concentrate on the typography 
format to consider its quali- 
ties. The data throughout is 
sensitively treated, evidently 
by a map-lover, and that is 
refreshing to sense." 


U.S. Geological Survey 
U.S. Department of the 
Washington, D.C. 

Chaparos Productions, Ltd. 
Washington, D.C. 

Federal Design Achievement Award Winners 


2 si 



Digital Carto- 
graphic and Geographic 
Data Publications 
US. Geological Survey 

In 1982 the U.S. Geological 
Survey was designated to 
take the lead in producing 
and marketing digital map 
products. A digital map is a 
method and technology for 
collecting, storing, organiz- 
ing, analyzing, and elec- 
tronically manipulating 
spatial and feature informa- 
tion contained in maps. The 
digital map brings to the 
cartographer the tremen- 
dous capacity of computer 
technology from which to 
produce cartographic prod- 
ucts more rapidly. With as- 
sistance from two graphic 
design firms, the agency put 
together a comprehensive 
package that includes pub- 
lications, posters, and other 
materials. All materials bear 
the logo "US GeoData." 

Jury Citation 

"The US GeoData Digital 
Cartographic and Geo- 
graphic Data publications 
and marketing package aptly 
concentrate on the results of 
the cartographic program. 
The presentation has been 
well implemented, and the 
poster on 'Understanding 
Maps and Scale' is particu- 
larly commended." 


U.S. Geological Survey 

U.S. Department of the 


Washington, D.C. 

Agnew Moyer Smith, Inc. 
Pittsburgh, Pennsylvania 

Chaparos Productions, Ltd. 
Washington, D.C. 

National Mapping Program 
U.S. Geological Survey 

Based on a plan developed 
by a senior honors class at 
Cooper Union, the Graphic 
Standards Manual of the Na- 
tional Mapping Program has 
been in use since 1981. One 
measure of its effectiveness: 
The agency used to spend 
$ 10,000 on a leaflet; now in 
a three-year period it de- 
signed and produced 32 
leaflets (some in color), a re- 
designed newsletter, station- 
ery, packet covers, technical 
user guides, catalogues, edu- 
cational posters, binder 
covers, and 37 order and 
tracking forms — all for 
$60,000. The manual cost 
the agency about $50,000 to 
develop and produce. 

Jury Citation 

"The U.S. Geological Survey 
Department submission 
shows the results, or applica- 
tion, of the graphic stan- 
dards program rather than 
the manual itself. It demon- 
strates improvement in 
graphics by showing 'before' 
and 'after.' The newsletter 
standards are particularly 
commended. However, the 
submission demonstrates 
that publication graphics 
standards tend to ensure a 
high level of consistency, 
sometimes at the expense of 
desirable innovation." 


U.S. Geological Survey 
U.S. Department of 
the Interior 
Washington, D.C. 

Chaparos Productions, Ltd. 
Washington, D.C. 

Internal Revenue Service 

Posters announce Washing- 
ton, D.C, as the host town 
for the annual meeting of the 
General Assembly of the In- 
ter-American Center of Tax 
Administrators, whose mem- 
bers represent every nation 
in the Western Hemisphere. 
As the host agency, the Inter- 
nal Revenue Service gave its 
chief design attention to a se- 
ries of posters announcing 
the conference and to a logo 
that was applied to all con- 
ference materials. 


Awards in the Field of Graphic Design and 
Product/ Industrial Design 


Jury Citation 

"This program has good mo- 
ments. The poster imagery is 
stimulating and arresting, 
while the poster messages 
are subtle and quiet. The 
general effect suggest a con- 
centrated effort to create 
strong visual identification. 
Despite slightly uneven 
qualities, the package is 
worthy of praise." 


Internal Revenue Service 
U.S. Department of 
the Treasury 
Washington, D.C. 

Michael David Brown, Inc. 
Rockville, Maryland 

TAXES, 1981-84 
Internal Revenue Service 

Posters, announcements, text 
books, and a teachers' guide 
make up the Understanding 
Taxes package, a course 
designed to educate high- 
school students about their 
rights and responsibilities as 
taxpayers. The text remains 
relatively unchanged each 
year, but the design under- 
goes an annual transfor- 
mation. The materials are 
distributed to school systems 
upon request. In 1984 the 
IRS distributed more than 5 
million sets of the course 

Jury Citation 

"This educational series is 
highly creative in both edi- 
torial concept and in execu- 
tion. Designed to educate the 
nation's high-school stu- 
dents on a necessary but dull 
subject, the series performs a 
very worthwhile service in 
an upbeat and visually excit- 
ing manner. The content is 
brought to life by themes 
relevant to high-school 
students' interests and is or- 
ganized around a series of 
excellent illustrations. This 
continuing project is an ex- 
cellent model, demonstrat- 
ing that educational mater- 
ials can be both clear and 


Internal Revenue Service 
U.S. Department of 
the Treasury 
Washington, D.C. 

Understanding Taxes, 1981 
Michael David Brown 
Rockville, Maryland 

Jeanne Krohn 
Rockville, Maryland 

Understanding Taxes, 1982 
John Pack 
Arlington, Virginia 

Understanding Taxes, 1983 
John Pack 
Arlington, Virginia 

Terry Dale 
Arlington, Virginia 

Understanding Taxes, 1984 
Michael David Brown 
Rockville, Maryland 

Kathleen Wilmes Herring 
Rockville, Maryland 

Federal Design Achievement Award Winners 

Federal Income Tax Return 

Short Form 

Taxpayer Guide for single taxpayers 

You can use this Guide lor 

Income: wages, salary, tips 

qualifying interest and dividends 

unemployment compensation 

less than $50,000 in taxable income ipage 2 1 1 

Deductions: al personal deductions you can claim 'page 9 1 
no itemized deduct ions, no direct deductions 
' page 32 1 

Tax credits: only (he political contribution credit 




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■ 1040 TAX FORM AND 
Internal Revenue Service 

One of the best-known gov- 
ernment publications is 
Form 1040, which millions 
of Americans wrestle with 
each year. In 1978 the Inter- 
nal Revenue Service set out 
to redesign all the forms and 
instructions used by individ- 
ual taxpayers. Based on ex- 
tensive research, the objec- 
tives were to make the new 
forms look less forbidding 
and to help taxpayers locate 
information more easily. 
Testing showed that the new 
forms can be completed in 
less time and with fewer er- 
rors. Developed at a cost of 
$1.9 million, the forms were 
first used for the 1982 tax 

Jury Citation 

"This is a major contribution 
to the citizens of the United 
States. This project demon- 
strates the role graphic de- 
sign can play in eliminating 
confusion and friction in 
daily life through the clar- 
ification of complex infor- 
mation. The new tax forms 
are not only simpler and 
easier to use, but appear less 
intimidating through the use 
of fewer type styles, more 
white space, color headings, 
and a clear grid organiza- 
tion. The long-range sim- 
plification study is also 
highly commended by the 
jury. Although this type of 
design project appears less 
glamorous, it is actually a 
very profound design 


Internal Revenue Service 
U.S. Department of the 
Washington, D.C. 

Siegel & Gale 

New York, New York 

Deloitte Haskins & Sells 
New York, New York 

Yankelovich, Skelly and 


Stamford, Connecticut 

U.S. Department of Justice 

The Department of Justice's 
Graphics Standards Manual 
is one of the first to be devel- 
oped in the federal govern- 
ment. In 1974 the Depart- 
ment set out to create a com- 
prehensive graphics design 
program that would improve 
communications, cut design 
and printing costs, and dem- 
onstrate, through graphics, 
the essential unity of the 
agency. In 1979 Justice pub- 
lished an order making com- 
pliance mandatory. 

Jury Citation 

"The U.S. Department of Jus- 
tice was one of the first agen- 
cies to undertake a com- 
prehensive graphic design 
program. This solution is 
appropriately dignified and 
formal. The design quality of 
the manual itself and its ap- 
plication examples are very 
high. We believe that this 
manual could serve as an ex- 
ample for many agencies." 


Visual Systems Group 
U.S. Department of Justice 
Washington, D.C. 

Herman and Lees Associates 
Cambridge, Massachusetts 


Awards in the Field of Graphic Design and 
Product/ Industrial Design 

National Air and 
Space Museum 

To celebrate the maiden 
flight of the Columbia, 
America's first operational 
space shuttle, the National 
Air and Space Museum in 
Washington, D.C., commis- 
sioned a sequential series of 
high-quality posters for dis- 
tribution through its gift 
shop. The series is notable 
for its visual strength and 
design — a commendable 
blend of typography, pho- 
tography, and printing. 

Jury Citation 

"Written, designed, and pro- 
duced by the designer, this 
series of posters effectively 
communicates aspects of the 
shuttle's development and 
maiden flight. Strong, clear 
images supported by re- 
strained use of typography 
commend this series for an 


National Air and Space 

Smithsonian Institution 
Washington, D.C. 

Danne & Blackburn, Inc. 
New York, New York 

Jet Propulsion Laboratory 
National Aeronautics and 
Space Administration 

The flybys of Jupiter and Sat- 
urn by the Voyager satellites 
generated a torrent of infor- 
mation that scientists are 
still evaluating. In 1982 the 
National Aeronautics and 
Space Administration 
(NASA) set out to explain the 
significance of the flights 
and some of the scientific 
findings in terms the general 
public could understand. To 
do this, NASA's Jet Propul- 
sion Laboratory designed a 
brochure that combines clear 
prose with excellent 

Jury Citation 

"Designed to present the 
benefits of the Voyager pro- 
gram, this brochure com- 
bines classical etching with 
computer-generated images 
in a creative and effective 


Jet Propulsion Laboratory 
National Aeronautics and 
Space Administration 
California Institute of 
Pasadena, California 

White & Associates 
Los Angeles, California 

Federal Design Achievement Award Winners 


Jet Propulsion Laboratory 
National Aeronautics and 
Space Administration 

The unusual Galileo bro- 
chure was developed as part 
of NASA's effort to describe 
the Galileo mission to the 
President and the Congress. 
The proposed mission would 
send a Galileo spacecraft to 
probe Jupiter and map its 
moons. Because the project 
was named after Galileo 
Galilei, who discovered 
Jupiter's main moons in 
1610, the designer gave the 
brochure a Renaissance feel 
through the use of illustra- 
tions and typography, then 
blended it with contempo- 
rary high-tech art. 

Jury Citation 

"Designed as a public-rela- 
tions piece for the Galileo 
program, the booklet effec- 
tively combines illustration 
and computer images in a 
creative and interesting 


Jet Propulsion Laboratory 

California Institute of 


National Aeronautics and 

Space Administration 

Pasadena, California 

White & Associates 
Los Angeles, California 

Jet Propulsion Laboratory 
National Aeronautics and 
Space Administration 

The first closeup pictures of 
Jupiter and five of its satel- 
lites as transmitted by the 
Voyager satellite make up 
this series of six posters. 
Their stark simplicity effec- 
tively communicates the 
vastness of interstellar space. 

Jury Citation 

"Space is indescribably, vi- 
tally large and yet elegantly 
simple. So are these posters, 
which project open infinity 
in fascinating detail without 

the usual space cliches. The 
posters intend to bring us 
light years from earth, show 
us the distance we travelled, 
and they are commendably 


Jet Propulsion Laboratory 

California Institute of 


National Aeronautics and 

Space Administration 

Pasadena, California 

White & Associates 
Los Angeles, California 


Awards in the Field of Graphic Design and 
Product/ Industrial Design 

Science & Industry 
USA 20c 


■ 1979 ANNUAL 
Jet Propulsion Laboratory 
National Aeronautics and 
Space Administration 

The Voyager mission to 
Jupiter is the central theme 
for the Jet Propulsion Labo- 
ratory's 1979 Annual Report. 
The elegance of the photo- 
graphs was achieved in part 
by overprinting silver ink 
with black ink. 

Jury Citation 

"This Annual Report serves 
as an excellent model. It is 
clear, informative, and dig- 
nified. It captures the excite- 
ment of the space program to 
the advantage of the client's 

message. The printing is not 
lavish, but makes excellent 
use of a second color, silver, 
in the text photographs to 
convey a sense of tech- 
nology, precision, and 


Jet Propulsion Laboratory 

California Institute of 


National Aeronautics and 

Space Administration 

Pasadena, California 

White and Associates 
Los Angeles, California 

Jet Propulsion Laboratory 
National Aeronautics and 
Space Administration 

Magnificent photographs 
from the nether reaches of 
the solar system help the pub- 
lic understand the achieve- 
ments and scope of the Voy- 
ager program. The text aims 
to present scientific informa- 
tion in language that the gen- 
eral public can understand. 

Jury Citation 

"The visual format of this 
brochure captures the 
reader's imagination through 
the combination of historic 
scientific imagery and com- 
pelling photographs from 
outer space. The information 
is accessible and educational. 
The cover is particularly 

United States Postal Service 

For the design of its 1982-83 
stamp commemorating sci- 
ence and industry, the U.S. 
Postal Service posed two de- 
sign challenges: first, it 
wanted industry portrayed 
without resorting to cliches; 
and second, it wanted the 
ideas of science and industry 
to be merged so that they ap- 
pear as two facets of a single 
integral concept. The award- 
winning design cost $1,500. 

Jury Citation 

"This stamp effectively com- 
municates the cooperative 
efforts of science and indus- 
try. The use of computer- 
generated wireframe images 
of classical industrial struc- 

tures is a clear and strong 
concept. It should be noted 
that the jury regrets that 
other stamp programs 
worthy of citations were not 
submitted by the Postal 


Stamp Development Branch 
U.S. Postal Service 
Washington, D.C. 

Saul Bass/Herb Yager & 


Los Angeles, California 


Jet Propulsion Laboratory 

California Institute of 


National Aeronautics and 

Space Administration 

Pasadena, California 

White and Associates 
Los Angeles, California 

Federal Design Achievement Award Winners 

h n 


Q !| fl O O 

Smithsonian Institution 

A system of symbols identi- 
fies Washington, D.C.'s mu- 
seums and other landmark 
buildings near the great Na- 
tional Mall, which stretches 
from the U.S. Capitol to the 
Lincoln Memorial. The mall 
draws more visitors than any 
other single location in the 
nation, and the Smithso- 
nian's graphics program, de- 
veloped between 1974 and 
1976, makes their lot much 
easier. In addition to the 
symbols, the graphics pro- 
gram includes 18 outdoor in- 
formation kiosks with three- 
dimensional maps. The proj- 
ect cost about $150,000. 

Jury Citation 

"This is an example of 
strong, appropriate direc- 
tional and identification 
graphics. The Mall Program 
is well-researched and orga- 
nized to increase access to 
mall buildings and services.' 


Office of Bicentennial 
Smithsonian Institution 
Washington, D.C. 

Wyman and Cannan 
New York, New York 

Cooper-Hewitt Museum of 
Decorative Arts and Design 
New York, New York 

Capturing the spirit of in- 
ventiveness that transformed 
the nation from a rural so- 
ciety to an industrial world 
force, American Enterprise, 
published in 1983, surveys 
patent models ranging from 
a bottle washer to a printing 
press. Originally produced 
as a catalogue to accompany 
an exhibit of the same name, 
the book has become a recog- 
nized historical reference 

Jury Citation 

"This catalog records an im- 
portant exhibition of the 
Cooper-Hewitt Museum of 
Design in a clear and profes- 
sional manner. The printing 
is superior and the graphics 
capture some of the spirit of 
the patent models." 


Cooper-Hewitt Museum of 
Decorative Arts and Design 
Smithsonian Institution 
New York, New York 

New York, New York 


Awards in the Field of Graphic Design and 
Product/ Industrial Design 

City Characteristics 

Urban Symbols 

Cooper-Hewitt Museum of 
Decorative Arts and Design 
New York, New York 

A richly illustrated an- 
thology of urban life, Cities: 
The Forces That Shape Them 
includes 65 essays by distin- 
guished writers on why cit- 
ies appear the way they do, 
how they function, how they 
affect us, and what we can 
do to revitalize them. Pub- 
lished in 1982, the collection 
of essays presents a compre- 
hensive survey of urban his- 
tory, architecture, planning, 
transportation, and demo- 

Jury Citation 

"This anthology of essays 
about cities is competently 
presented in an oversize 
newspaper format. All con- 
tent is concisely placed, with 
each essay on a page with its 
illustrations. It succeeds in 
representing a variety of ur- 
ban opinion, and does so in 
a manner to 'explore the real- 
ities and changes of urban 
life.' The presentation is 
clean, consistent, and 


Cooper-Hewitt Museum of 
Decorative Arts and Design 
Smithsonian Institution 
New York, New York 

H Plus Design 

New York, New York 

National Gallery of Art 

The exhibitions of the Na- 
tional Gallery of Art have 
consistently evidenced ex- 
ceptional design quality. The 
jury panel grouped the fol- 
lowing 15 exhibits by the 
Gallery into a single entry: 
Art of Aztec Mexico: Treas- 
ures of Tenochtitlan; El 
Greco of Toledo; Sixteenth- 
Century Italian Maiolica; Be- 
tween Continents/Between 
Seas: Pre-Columbian Art of 
Costa Rica; Rodin Re- 
discovered; In Praise of 
America: Masterworks of 

American Decorative Arts, 
1650-1830; American Light: 
The Luminist Movement, 
1850-1875; The Art of the Pa- 
cific Islands; Cycladic Art: 
Ancient Sculpture and Ce- 
ramics of the Aegean; Af- 
rican Art and Motion; The 
Exhibition of Archaeological 
Finds of the People's Re- 
public of China; Treasures of 
Tutankhamun; Tokugawa 
Collection; NO Robes and 
Masks; The Splendor of 
Dresden: Five Centuries of 
Art Collecting; American Art 
at Mid-Century: Subjects of 
the Artists/David Smith's 
Voltri Series. 

Jury Citation 

"These exhibits delight and 
engage the viewer. The mate- 
rial shown is consistently 
appropriate, and achieves 
maximum power with mini- 
mum means. Every one of 
these exhibits utilizes color, 

lighting, display techniques, 
sequencing, and graphics on 
an extremely high level of 
museum exhibitry. David 
Smith's Voltri show in par- 
ticular is cited as an inven- 
tive means of displaying 
sculpture (it simulates 
Smith's studio) and of giving 
insight into its creations." 


National Gallery of Art 
Washington, D.C. 

reaerai uesign Achievement Award Winners 

National Gallery of Art 

The catalogue of the John 
Hay Whitney Collection, 
published in 1983 by the Na- 
tional Gallery of Art, hon- 
ored a major donor and 
former trustee and also coin- 
cided with the gallery's ex- 
hibition of the full Whitney 
Collection, possibly the last 
time the full collection will 
be presented en bloc. Whitney 
collected over several dec- 
ades across the great move- 
ments of modern art. Superb 
examples by such well- 
known artists as Picasso, Re- 
noir, Cezanne, and Whistler 
were featured in this 

Jury Citation 

"The John Hay Whitney Collec- 
tion catalogue is a fine exam- 
ple of its sort. Catalogues of 
major museum exhibitions 
rarely deviate from this form 
where the vitality of the 
show itself is mitigated by 
the restrained manner in 
which it is presented. Still, 
the production is solid and 
with few qualifications its 
typography is appropriate." 


National Gallery of Art 
Washington, D.C. 

National Gallery of Art 

Georgia O'Keeffe's hand 
graces the cover of the Na- 
tional Gallery's catalogue of 
Steiglitz photographs, which 
was published in 1983 in 
conjunction with the gal- 
lery's exhibition. The gallery 
owns an impressive collec- 
tion of Steiglitz photographs, 
and it has reproduced them 
as faithfully as possible in 
this book, which took three 
years to produce. The pub- 
lication pays tribute to 
Steiglitz's innovations in 
style, subject matter, and 

Jury Citation 

"This sensitively designed 
book fulfills its stated pur- 
pose: 'to reproduce his pho- 
tographs in a manner that is 
as close as possible to the 
original.' The typography, 
printing quality, choice of 
paper, and the format of the 
book enhance this intention 
and make the book a lovely 


National Gallery of Art 
Washington, D.C. 

National Portrait Gallery 

The 1983 exhibition and cat- 
alogue on the works of 
Robert Cornelius, pioneer 
photographer, presented the 
first intensive investigation 
of the infant years of pho- 
tography in the United States 
and the first extended look at 
the works of Cornelius and 
his colleagues in Philadel- 
phia. The exhibition was in- 
stalled simply and directly to 
focus full attention on the 
daguerreotype images. 

Awards in the Field of Graphic Design an< 
Product/ Industrial Desig 

Jury Citation 

"The presentation of the 
Robert Cornelius portraits 
took two forms, a catalogue 
and an exhibit. The exhibit, 
in its formality and refine- 
ment, is very handsome. The 
catalogue takes few liberties 
with the content or inter- 
pretation; it strives for and 
achieves simple clarity. And 
that is fine. The National 
Portrait Gallery has defined 
design forms which are ad- 
mirable, consistent, and very 


National Portrait Gallery 
Smithsonian Institution 
Washington, D.C. 

National Portrait Gallery 

In the fall of 1982, the Na- 
tional Portrait Gallery 
mounted Charles Willson Peak 
and His World, an exhibition 
providing an overview of 
Peale's career as an artist, 
scientist, and inventor. The 
exhibition included exam- 
ples of Peale's painting and 
drawing, and specimens 
from his museum in Phila- 
delphia as well as models 
and illustrations of his 

Jury Citation 

"In keeping with the im- 
pressive high standards of 
the National Portrait Gallery, 
this exhibit establishes a 
mood that contributes to the 
appreciation and under- 
standing of Peale's work. It 
is exciting to see the different 
treatments of the various 
rooms and how arrange- 
ments, wall colors, spacing, 
artifacts, and explanatory 
visual images add meaning 
to Peale's work. Notice the 
portrait on wood stains and 
how the painting virtually 
steps into the room. The cata- 
logue does not contain the 
variety of qualities as the in- 
stallation. It has, obviously 
by choice, a more academic 

U.S. Department of State 

To improve its publications 
and cut production costs, the 
Department of State in 1980 
adopted a Graphic Standards 
Manual that is now in use by 
all its organizational sub- 
divisions. The manual is par- 
ticularly significant because 
publications and other com- 
munications from the De- 
partment of State reach a 
wide audience both in this 
country and abroad. 

Jury Citation 

"The Graphics Standards 
Manual for the U.S. Depart- 
ment of State follows the 
normal standards system es- 
tablished in other federal de 
partments and agencies and 
the quality of application is 
commendable. The color rer 
dering of the Great Seal of 
the United States is 


U.S. Department of State 
Washington, D.C. 

Herman and Lees Associates 
Cambridge, Massachusetts 


National Portrait Gallery 
Smithsonian Institution 
Washington, D.C. 

Federal Design Achievement Award Winners 

Tennessee Valley Authority 

Life-size statutes tower over 
a young visitor to the Ten- 
nessee Valley Authority (TVA) 
barge-based exhibition that 
toured the Tennessee River 
system in 1982. The exhibi- 
tion, which celebrated TVA's 
50th anniversary, focused on 
its role in resource develop- 
ment and power production 
and on the importance of en- 
ergy conservation. Staffed by 
TVA retirees and their 
spouses, the exhibit cost 
$967,000 and was seen by 
nearly 1.5 million persons. 

Jury Citation 

"Designed to commemorate 
the Tennessee Valley Author- 
ity's 50th anniversary, this 
floating exhibition has been 
selected primarily for the 
way in which it involves 
viewers. A child interacts 
with life-size sculptures, 
people are seen literally 
opening doors to discover in- 
formation, simulation games 
appear to be interesting, and 
there is personnel to explain 
the material. In addition, the 
barge itself is well-designed 
and suits the title 
'Adventure.' " 


Architectural Branch 
Power and Engineering 
Tennessee Valley Authority 
Knoxville, Tennessee 

Federal Aviation 

A typical publication pro- 
duced under the Graphics 
Standards Manual reveals its 
emphasis on readability and 
economical use of space. In 
1981 the Federal Aviation 
Administration developed a 
comprehensive design pro- 
gram appropriate to its needs 
as a regulatory agency. The 
manual covers publications, 
air and ground vehicles, and 
facilities' sign systems. 

Jury Citation 

"The Graphics Standards 
Manual for the Federal Avia- 
tion Administration is part 
of the system of graphic de- 
sign manuals for many agen- 
cies. It is notable for the 
agency symbol and it is com- 
mendably thorough, or- 
dered, and, in part, quite 


Federal Aviation 
U.S. Department of 
Washington, D.C. 

Danne & Blackburn, Inc. 
New York, New York 

Awards in the Field of Graphic Design ar 
Product/ Industrial Desig 

U.S. Information Agency 

Dialogue is an 80-page quar- 
terly magazine produced by 
the U.S. Information Agency 
for an audience of 250,000 
highly educated opinion 
leaders in overseas coun- 
tries. Its purpose is to reflect 
American culture, society, 
and institutions; to do this, 
the magazine seeks to main- 
tain a high level of jour- 
nalistic excellence. 

Jury Citation 

"This is a substantial pub- 
lishing accomplishment. The 
format is comfortable, with 
well-paced content allot- 
ments. Articles are rich, and 
the illustrations are extraor- 
dinary. An effective balance 
has been established be- 
tween the typography, which 
is restrained, and the imag- 
ery, which is exciting and 
aggressive. The editorial at- 
tempts to reach the audience 
are tangible." 


Publications Division 
U.S. Information Agency 
Washington, D.C. 

U.S. Information Agency 

As part of its mission to de- 
scribe and explain the 
United States to peoples of 
other lands, the United States 
Information Agency over the 
past ten years has mounted 
some 272 exhibits and dis- 
plays in foreign lands. 

Jury Citation 

"These exhibits are on the 
whole uneven. However, 
several are to be commended 
for achieving a high level of 

'Ocean Expo '75': The mate- 
rial is displayed in an hon- 
est, but dramatic manner, 
conveying the sense of great 
accomplishment, without 
the appearance of chau- 
vinism or pompousness. 

'America Now': The images 
and objects are arranged in a 
playful and richly layered 
manner, which even at a 
glance conveys a feeling ap- 
propriate to the activity of 
the entertainment portrayed. 

'Science and Technology: 
Paths of Progress': This is an 
elegant space, elegantly 
treated. The simple sus- 
pended panels provide a 
general sense of the 

'The World of Franklin and 
Jefferson': Few exhibits, es- 
pecially traveling ones, have 
dealt with information in all 
its dimensions, as has this 
one. The use of devices to 
convey ideas, which become 
symbols in themselves, is as 
innovative as it is difficult to 
design. The passionate dedi- 
cation to the depth of ideas 
and their considerable visual 
and conceptual detail make 
this a model exhibit. 


'Reflections: Images of 
America' (brochure): As an 
example of beautiful pho- 
tographic images that are 
sensitively arranged, this r« 
atively small exhibit cata- 
logue is very successful." 


Exhibits Service 

U.S. Information Agency 

Washington, D.C. 

Federal Design Achievement Award Winners 

Natick Research, 
Development and 
Engineering Center 
Natick, Massachusetts 

The new U.S. Army helmet 
covers 11 percent more head 
area, offers 25 to 40 percent 
greater ballistic protection 
and greater comfort at no in- 
crease in weight, and has 
greater compatibility with 
weapons, clothing, and 
other equipment. Developed 
at a cost of $3 million, the 
helmet has been in use since 

Jury Citation 

"Effective use of new mate- 
rials, combined with supe- 
rior human-factors engineer- 
ing and design have resulted 
in a significant increase in 
user safety and overall prod- 
uct performance. The thor- 
oughness of the design 
methodology combined with 
objective testing of the prod- 
uct at all stages of develop- 
ment has resulted in a cost- 
effective, functional and aes- 
thetic design." 


Natick Research, 
Development and 
Engineering Center 
U.S. Department of the Army 
Natick, Massachusetts 

■ THE 
Veteran's Administration 

The handbike enables per- 
sons with lower-limb dis- 
abilities to enjoy the physi- 
cal, emotional, and social 
benefits of riding a bicycle. 
Using many standard bicycle 
components, the designers 
concentrated the major func- 
tions—propulsion, braking, 
and steering — in the hand- 
grips. Another variation is a 
tandem bicycle, which al- 
lows an able-bodied and a 
disabled person to ride 

Jury Citation 

"The handbike is an example 
of creative excellence in 
product design. It provides 
mobility and freedom for the 
disabled person in a 
positive, safe, and healthful 


Rehabilitation Research and 
Development Center 
Veterans Administration 
Palo Alto, California 


Award- Winning Federal Agenc 


(In alphabetical order by agency) 

Washington, D.C. 
Art-in- Architecture Program 12 

Washington, D.C. 

Visual Communication System and Graphic Works 22 

New England Division 

Charles River Project 11 

Washington, D.C. 

New Partnership for Restoring American Cities 14 

Atlanta Regional Office 

Scattered Infill Public Housing 15 

San Francisco Regional Office 

The Gardens 13 


National Park Service 

Washington, D.C. 

Unigrid Design Program 19 

Historic Preservation Tax Incentives Program 21 

Franklin Court 16 

Denver Service Center, with the Federal Highway 
Administration of the U.S. Department of the Transportation 

Linn Cove Viaduct 17 

Washington, D.C. 

Transportation Symbol Signs 23 

Federal Highway Administration 

Intercity Bridge 18 

With the Denver Service Center of the 
U.S. Department of the Interior 

Linn Cove Viaduct 17 


Rehabilitation Research and Development Center 

The Seattle Foot 20 


(In alphabetical order by agency) 

Official Symbol of the Bicentennial 44 

Farm Credit Banks Report to Investors, 1980 and 1982 46 


National Air and Space Museum Sign System 46 

Jet Propulsion Laboratory 

Galileo Brochure 

1979 Annual Report 

The Voyager Flights to Jupiter and Saturn Brochure 

Voyager at Saturn: 1980 Brochure 

Voyager Encounters Jupiter Poster Series 

Design Arts Program 

The Main Street Approach 

Artists Permanent Studio Building 

With U.S. Department of Transportation 

Design for Transportation: National Awards 


The John Hay Whitney Collection Catalogue 

Alfred Stieglitz Catalogue 


Cooper-Hewitt Museum 

American Enterprise: Nineteenth-Century Patent Models 

Cities: The Forces that Shape Them 

National Air and Space Museum 

The Maiden Flight of the Space Shuttle Columbia Poster Series . 

National Portrait Gallery 
Charles Willson Peale and His World Exhibition 

and Catalogue 

Robert Cornelius: Portraits from the Dawn of 

Photography Exhibition and Catalogue 

Office of Bicentennial Coordination 

The Mall Graphics Program 

Architectural Branch 

TVA Barn Rebuilding Project 

TVA Design Assistance Program 

The Valley Adventure: Barge Based Exhibit 

With Air Force Systems Command 

Total Energy Plant 

Baltimore District 

Tioga-Hammond Lakes Project 

Los Angeles District 

Indian Bend Wash 

Memphis Engineering Division 

W.G. Huxtable Pumping Plant 

Nashville Engineering District 

Wolf Creek Dam Diaphragm Wall 

San Francisco District 

The Year of the Coast Booklets 

St. Louis District 

5/. Louis Flood Protection Project 

Award-Winning Federal Agencies 

St. Paul Engineering Division 

Locks and Dam No. I Rehabilitation Project 41 

Seattle District 

Libby Dam 28 

Visual Information Branch 

Graphic Standards Manual 45 

Forest Service 

Visual Management System 27 

The Truss-Framed System for Residential and 

Light-Commercial Buildings 39 

Soil Conservation Service 

Pine Creek Detention Basin 40 


Air Force Systems Command 

With U.S. Army Corps of Engineers 

Total Energy Plant 40 

Directorate of Engineering and Services 

Sign Standards 44 

United States Air Force Academy 

Cadet Library Addition/ Renovation 28 


Natick Research, Development and Engineering Center 

Combat Helmet 62 

Economic Development Administration 

Maymont Park Japanese Garden 29 


Washington, D.C. 

Graphics Standards Manual 48 

Urban Environmental Design Program 32 

Community Planning and Development Division 

Japanese Village Plaza 31 

Boston Regional Office 

The James Steam Mill Housing for the Elderly 30 

The Putnam School Housing for the Elderly 32 

Manchester, New Hampshire, Field Office 

Pinewood Manor 31 

Sacramento, California Field Office 

Alkali Flat Family Housing 29 

San Francisco Regional Office 

Kauhale Nani 30 


U.S. Geological Survey 

Map Data Catalog and Minicatalog 49 

US GeoData 50 

Graphic Standards Manual 50 

National Park Service 

Publications Office/Interpretive Design Center 

Bicentennial Program 49 

Interpretive Design Center 
Exhibits 48 

Denver Service Center 

Jordan Pond House Restaurant and Visitor Center 33 

Klondike Gold Rush National Historic Park 33 

Lowell National Historic Park Visitor Center 34 

Santa Monica Mountains National Recreation Area Plans 34 

Historic American Buildings Survey 

What Style Is It? A Guide to American Architecture 48 

U.S. District Court, Denver, Colorado 

Courtroom "A" Restoration 35 

Visual Systems Group 

Graphics Standards Manual 52 

Naval Sea Systems Command 

Navy Standard Underway Replenishment Machinery 43 

Western Division 
Personnel Services Complex 36 


Graphics Standards Manual 59 


Federal Aviation Administration 

Orlando International Airport Passenger Terminal Complex 38 

Graphics Standards Manual 60 

Federal Railroad Administration 

Baltimore Pennsylvania Station 37 

With Design Arts Program 

Design for Transportation: National Awards 38 


Internal Revenue Service 

Coordinated Graphics Package 50 

Understanding Taxes Series, 1981-1984 51 

1040 Tax Form and Instructions 52 


Division of Typography and Design 

Railroad Maps of North America and Perspectives on John Philip Sousa 47 
Federal Register 47 

Exhibits Service 

International Exhibits and Displays 61 

Publications Division 

Dialogue Magazine 61 

Stamp Development Branch 

Commemorative Stamp 55 


Rehabilitation Research and Development Center 

The Handbike 62 




• -'-'